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Machine Learning vs Predictive Analytics

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Precision vs Recall- Demystifying Accuracy Paradox in Machine Learning

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Descriptive vs Predictive vs Prescriptive Analytics

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Market Mix Modelling: The Science of Predicting Sales from Marketing

In the days of traditional marketing, the marketers knew how their efforts accounted for sales. But this is not the case anymore. With so many...

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Attribution Modeling: Bring the Power of Big Data into Marketing

Attribution modeling is the method of analyzing the impact of marketing initiatives on conversions. In attribution modeling, customer's data is...

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Markdown Optimization: How to Maximize Revenue with Precision Pricing

Retailers often face difficulties in optimizing their pricing for different seasons. In the peak season, they need to determine the opening price and...

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Market Basket Analysis: Meaning, Benefits and Role of Big Data in MBA

Let me introduce to the world of cross-selling. Cross-selling is the process through which marketers sell a number of products to their existing...

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5 Uncommon Ways of Using Big Data in Retail

Big data has revolutionized retail industry like never before. If you have ever tried online shopping then you are already aware of the way...

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4 Industries Using Predictive Analytics: Science of Perpetual Profits!

Predictive Analytics is the skill of finding patterns in large data sets. The data can be from the past or present, and using tools of predictive...

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5 Key Notes : Develop a Business Centric Mobile App

The current commercialization of heavy traffic on an app has led every business to adopt to this culture for benefits now known. Business mobile apps...