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How Artificial Intelligence is influencing mobile app technology

Posted by Anurag

Nov 9, 2019 7:45:00 PM

AI and mobile apps

Increasing demands for more rapid and simplified transformation of knowledge has led to immense popularity of many technological introductions and updates. Mobile applications are one of them. As companies are now understanding the fact that with changing dynamics, they also need to explore newness in their conduct as well as the way of presentation. The mobile applications also need to explore many upgradations in terms of security, accessibility, and interpretations. By the truth is many are not willing to adopt the change. Most of them consider it an economic burden or others just do not pay interest out of behavioral options. But companies who are encompassing their business module through e-commerce, online retail, and live business should understand that need and demands of the customer which needs to be fulfilled swiftly. These can be simple and time-effective. Even with the increasing impact of global trends new information implement and float very rapidly. In such situations, popularity can be gained super quick.

Like fire in the forest, these updates are incorporated within any business module from websites to mobile applications. One such trend which is shooting high these days is artificial intelligence. Even though few believe it to be a double edged weapon, a proper exploration and understanding regarding AI and machine learning are required to implement it successfully. These technological engineering are manifested so beautifully in simplified action and function of humans that they are constantly changing every sector touched by the consumer aspect. These may include health, clothing, manufacturing, logistic. Artificial intelligence is ruling everywhere.

If the other side of the coin is assessed then we can also state that mobile application has been introduced a decade ago. No doubt they are still hot favorite but constant update is required. This may act as a huge challenge to many developers. They continuously need to incorporate certain things that could have the capacity of influence as well as enhancing the consumer behaviors and experiences. The continuous pressure of standing alone and being in cut-throat market developers are finding scope of fresh exploration. Hence integrating mobile applications and artificial intelligence is becoming a new trend in the field of communication information system development. This may open up a whole new pattern of pattern and purchase done by the individual by just doing a few changes with the help of AI.

These mobile applications are when uplifted and powered with artificial intelligence are more precise, crisp, easy, accessible, convertible and personalized. All these increase the application performance and success rate. With upgrading the application may become innovative, problem-solving, display learning, reasoning, knowledge conversion, and perception all these traits are infused by the developer within the app through means of artificial intelligence. It sounds quite unrealistic! Right, but this is the truth all these human behavioral functions can be inculcated within the application with no doubt.

Let us dive a little deeper into the topic and understand the contribution of AI with an exploration of few points.

1. Impact on accuracy of results

What if you have made a beautiful background of your mobile application but is full of mistakes. How will it work for you and your business? Once the customer will assess it soon they will get irritated. This also leads to a negative impression hence managing accuracy become a crucial part of mobile application. This increases the requirement of mobile application companies thrust to incorporate artificial intelligence. As it is known for its accuracy and details. For successful module mistakes have lesser changes and performance needs to be excelled. And everyone knows how artificial intelligence conducts information in the most accurate and precise manner especially in eCommerce shown in various statistics.

2. Better real-time predictions

This can be very useful in completing daily activities. These activities can sometimes be very time consuming that infuriates us. When artificial intelligence is integrated with that app they can predict our preference hence saving time. They can be used in the educational mobile application to predict the current affairs or flashes the content as per our previous search results.  How well it will be that artificial intelligence-powered applications can correct and formulate your work emails. They can be enhanced to visualize and predict what will be your next move. You need not waste time over search engines they will do all for you. Managing small tasks become so easy. How about predicting your daily office route and the app can directly flash it. This has the power of simplifying our daily life so much extent.

3. Customer satisfaction

Most of the mobile application is customer-oriented. Most of the application is designed on business modules. We must agree that as a human we show some behavioral pattern. This pattern tends to repeat itself in certain manner. This is more about preference and choices. Like if I prefer certain fashion I will end up buying more if mobile application predicts my behavior and recommends me on the basis of my individual taste. This leads to better customer satisfaction hence yielding more money out of their pocket. This is the basic foundation of any business. App users don't need to spend hours on application just to see what is there as per their choice. One another use of artificial intelligence in application is personalization concept like it will not be sending similar information which is tailor-made for all. But assess the individual desires as per past data collected and interpret it to give individualist approach to your mobile application. This dimension will ultimately lead to satisfaction.

These were some of the implications of artificial intelligence as an application-based approach in mobile developing buyer also plays a crucial role in the early development of the mobile application itself.

4. Enhancing search results

Text and voice searches have been in trend for ages. We have been doing it for quite sometime around the corner. But what about your preferences and choices to buy something? For example you want to buy something which you see a model wearing in the photograph shared in web but you do not know what it is called. Is it possible to buy something like this in today’s scenario? The answer is clearly no. Visual and memory-based search engines are on floor and research is being almost at the final stages in many e-commerce websites that are half the business modules run by the search engines database. Hence clear information indication through better data representation and scaling of choices. This can be understood through the apt example of the Google lens as it provides the launchpad for the visual-based technology in various applications too this is surely the boost feature for any web-based business application.

5. Real time information transfer

There are so many applications that are already working in the market successfully. Most of these applications are integrated with AI or IoT for data collection and conversion so that leads can be generated within any mobile app close system. They are working on various language modules having capabilities to convert one language to another. In some case they can interpret real-time information without the internet. Artificial intelligence allows the adjustments of the tools of any applications as per the latency. Like in Baidu, this could be at par essential and beneficial as certain language interference may require longer time as compared to others.

 

As technologies are constantly evolving pressure is building higher on the developer as well as the core companies to constantly evolve in terms of being attractive and simple at the same time. As mobile application has been in the scene since years the trust of consumer lies in the ease and comfort it provides. It can double up the business opportunity if explore in the right direction. A little effort, hard working with the knowledge of artificial intelligence and you are all set.

Topics: Mobile Applications, Mobile App Analytics, Artificial Intelligence, AI, mobile apps, Mobile marketing

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