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Experience a new world through Augmented Reality in Advertising!

Posted by Anurag

Dec 14, 2012 7:25:00 PM

Augmented reality combines best of both digital and physical world, offering a unique opportunity for businesses to interact with users. Augmented reality (AR) has become one of the most sought after and innovative advertising trends.

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Today, almost every brand is joining the AR bandwagon to create sensation and gain customers attention and involvement. For instance; Google’s augmented reality eyewear project (known as “Project Glass”) and its accompanying video have generated a lot of interest about the future of communication and technology. Seamless integration of visual world with information technology has opened new avenues for businesses.

 

Project Glass: Google’s augmented reality eyewear
Project Glass: Google’s augmented reality eyewear 

 

Some of the companies are using AR to virtually try eye-wear, garments and other objects as a marketing gimmick. In the next few years, technology will not only allow shoppers to virtually wear garments but also allow smelling, hearing and feeling the fabric as if the garment is in your hands. 

 

Companies are using AR to virtually try eyewear
 Companies are using AR to virtually try eyewear

 

Some companies are even re-defining virtual reality experiences by developing their unique in-house AR technologies and platforms. For instance, Scheels unveiled an AR fishing display at the grand opening of All Sports Superstore in Sandy, Utah. This interactive fishing display enables shoppers to hold one of several digital fish and thereafter take and upload their pictures holding “trophy catch.”

 

Virtual Reality experience
  Virtual Reality experience

 

Such ad-campaigns and virtual reality experiences are not only generating a lot of client interest but huge RoI as well.Offering clients an overwhelming experience simultaneously with marketing is beneficial not only for clients but business organizations as well. Similarly, several companies are using AR for creating brand awareness along with brand positioning to ensure their identity in the market.

 

Newgenapps specializes in offering complex IT solutions including AR and turnkey solutions on cloud, web and mobile. With expertise in developing a versatile range of mobile apps, we offer Augmented Reality App, Augmented Reality Games, for iPhone/iPad and many more. To provide augmented reality solutions, we use different API’s including NyARToolkit, Layar and Wikitude. Proficient developers employed by us, have developed Marker based AR tracking solution with the help of NyARToolkit.

 

 

Topics: Augmented Reality

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