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2020 SEO trends - content is not the only king

Posted by Anurag

Jan 14, 2020 7:11:00 PM

seo-marketing

As online competition continues to extend and new websites are being launched, it’s time to rethink your content marketing strategy and invest in SEO. Websites must meet specific requirements set by search engines like Google, and this is often where SEO strategy becomes vital. You must know what SEO trends are on the horizon so that you'll update your website accordingly and make sure that more prospects and customers find you within the program results. So here are some SEO Trends

Snippets dominate search clicks

Google has developed in the last 10 years to provide a stronger search experience for the client, as through Featured Snippets. Included Snippets now appear over the #1 organic search, generally expressed as "Position zero." 

By taking the benefit of this feature and providing extra click to your site, you might want to supply clear responses to for the most part asked questions on your site. Highlighted Snippets are assessed and boosted to the maximum betting on their quality, that Google includes a way of crucial. Try not to take this pattern delicately, as 54.68% of clicks from Google begin from Featured Snippets—demonstrating that they roll over half program clicks. 

Highlighted Snippets speak to a magnificent possibility for content makers since it gives you the adaptability to get extra organic traffic even though you're not positioning at the most elevated assortment #1 position.

Websites optimized for voice search

Before the existence of innovative smartphones, people searched by plugging words into program boxes on their desktop computers. Keywords were born from this behavior. With the growing use of mobile devices, voice searches are getting a well-liked trend among internet users. These searches aren't only done on phones, but they will even be performed on home voice assistants like the Amazon Echo, Samsung Smart TV, Voice Pod, etc. Knowing the way to optimize your website for voice search can assist you to generate more organic traffic if you understand and implement conversational searches into your SEO strategy.

Voice searches affect SEO during a big way since it’s all about asking questions via voice rather than entering search queries. Subsequently, the terms became more conversational and targeted.

However, when using voice searches the program must do tons more work to urge the relevant information that the user is trying to find at that moment, making short choppy keywords not so important anymore. This alteration is imminent considering that by the year 2020 it's expected that quite 50% of all internet searches are going to be initiated through voice. Therefore, your content should adapt the present "> to the present new trend to face call at the current search engines! 

Leveraging influencers for SEO

Hiring or partnering with an influencer can assist you to amplify your content reach and generate even more traffic to your website. They will also assist you to build valuable backlinks. As you recognize, backlinks are one of the foremost important factors that Google uses when evaluating an internet page’s ranking.

When developing your influencer marketing strategy, consider what sort of content you would like them to make and the way it can link back to your website. And make certain to partner with influencers that are relevant to your industry and your audience. If they're an authority with a robust digital presence, their backlinks are often gold.

If you invest in influencer marketing, you’ll not only improve brand awareness and generate leads, but you’ll also boost your program rankings.

Secure websites are a requirement

User safety is another trend that doesn’t seem to possess much to try to do with SEO, but it's vital to the web site user experience. If a user doesn’t feel safe visiting an internet page then they’re very likely to go away quickly. Or if they see a “Not Secure” warning appear, they'll plan to not proceed to your page. As a result, high bounce rates could affect the position of that page within the organic search listing.

It’s important to enable HTTPS protocol for your site. HTTPS gives the website a secure connection that's both encrypted and authenticated. consistent with Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”

Google wants to supply its users with a secure browsing experience, so people who implement HTTPS may experience a minor SEO boost. If you’re trying to gather personal information from your users on your website via an internet forum, then you've got a responsibility to guard their privacy.

It’s extremely important to assure your users that their data is going to be protected for as long as they stay on the page. There are still many vulnerabilities online, but a day there are new security measures that will be implemented into your website.

Videos as a source of data

Just as voice searches are getting far more popular, videos on the web also are exponentially on the increase. Studies from Google and different associations show that 6 out of 10 individuals would prefer to watch online recordings than TV. Somehow or another, it appears that YouTube has now become the new TV.

Current internet users, especially millennials and younger, like better to get information through online videos, either for tutorial purposes or simply for entertainment. That’s why implementing online video should get on the radar for many businesses. A top-quality video can attract many users if it's dynamic and doesn’t put viewers to sleep.

To reach more people together with your videos you would like to optimize it for search users. To try to this, use appropriate keywords within the description and headline of your video which can guarantee that the video reaches the most important number of individuals who have an interest therein subject. 

Rankings based on mobile UX

A website that doesn't have a mobile version may lose most of its users within the coming years as mobile sites are a growing trend that will get even more popular in 2020. Especially since more people around the world are obtaining smartphones as more telephone towers are being built with better connectivity.

However, technology and the way people find information through their mobile devices is getting so advanced that it’s not enough to only have a mobile website- the interface has got to be easy to read, grab people’s attention than have the power to answer their questions or a minimum of keep them entertained.

Studies show that 4 in 5 consumers conduct local searches on search engines using their mobile devices. And as you'll see below, searches on smartphones are 88% while searches on computers and tablets combined structure 84%

Since more people are searching from their smartphones than from a computer, it’s important to possess a mobile version for your website to succeed in the foremost amount of individuals curious about your product.

Your pages must be optimized for mobile devices if you would like to stay up together with your competitors. And confine mind that the upper you're within the Google mobile page index, the more prominent your page is going to be.

 

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