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AR and VR Solutions


Augmented Reality

What is Augmented Reality?

Augmented reality is the mixture of virtual and real life reality, where the developers create such an environment within the app that it mixes with the real world contents, but the difference can be noticed between the two. it also needs both the software and the hardware to work just like the VR. Many of the Hollywood movies like Minority Report, Avatar, Her, Wall-E and Iron Man, have already depicted AR and companies like Microsoft, Google and Oculus are making it a reality with HoloLens , Google Glass and Oculus Rift . So in the coming time, not only the astronomers but we, as in the general public could have an experience of the surface of Mars or any other planet through AR.

How does Augmented Reality work?


AR works with the mobile application in which the phone’s camera identifies and interprets a black and white barcode image that’s called a marker. The application creates a virtual image overlay on the mobile phone’s screen that is tied to the position of the camera, by analyzing the marker. That means the camera is required to interpret the distance and angles of the marker from the mobile. This creates the illusion of virtual objects in the real world. Mostly hidden behind marker images, augmented reality is the hidden content, that can be included in the film and printed media, as long as the marker is displayed in a steady position for a suitable length of time for the software to analyze and identify it. Rather than interacting with the internet through a screen, AR, augmented reality, and its more popular cousin, virtual reality, position the user inside the internet allowing them to communicate with it in a three-dimensional space. Microsoft Hololens is a perfect example of what these technologies will enable you to do. AR smothers the digital world over top of the real world while the virtual reality immerses them inside new worlds.

Augmented Reality is going to impact every part of life be it business, art, education, sports, entertainment or travel, everything would be amplified by the application and introduction of AR to them. In the field of education, it will have a big impact. The online world is more captivating than the regular classroom teaching as it amalgamates the digital world into it, thus proving to be an ideal tool for doing that. Or imagine going to a safari and wanting to instantly have every detail of whatever you see. This could all be possible by AR. Augmented reality enhances real life with artificial images while virtual reality replaces the real with the artificial. iPhone users can get an experience of AR as these phones have GPRS which would fetch information about a particular geographical location that can which can be covered with tags and videos or images can be superimposed onto this location.

Augmented Reality Apps


Augmented reality has been in use for many years, originating in 1950’s and has made quite a lot of progress since then. The technology is used in CAD programs for architecture, navigation, aircraft assembly, military, simulation and medical procedures. Complicated tasks including maintenance and assembly can be simplified to support training and the prototypes of the products can be imitated without even manufacturing them. Complete immersion brings you the ultimate interactive virtual experience of AR and it is indeed the amalgamation of live surroundings and digital software that build scenes in real time, escalating what you visualise to link you with the physical and digital world.

Like earlier when the internet brought a revolution to the society where there were only a couple of people who were mostly captivated by the novelty of being able to beam information around the world instantly and not many sites were present but with time the content expanded and engulfed everyone in its circle. Similarly, AR is almost everywhere now. Its use in sales and marketing is particularly appealing and have a high viral potential because of its engaging, cool and interactive results. An AR system generates a composite view for the user that is a combination of a virtual scene created by the computer and the real scene viewed by the user, that enhances the scene with some more data. The aim of AR is to build such an environment where the users cannot differentiate between the real and the virtual world and this is being widely practiced in many segments like military training, entertainment, manufacturing, engineering design, robotics and other industries. Augmented reality (AR) is completely transforming the face of enterprises and developers for these fields. Instead of limited, stand-alone applications, AR creates a bold user experience and offers exclusive occasions for rapid adoption in the industry. By combining AR with IoT and machine learning, industries can improve their customer experiences, services, manufacturing and engineering of products and operations.


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