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Nzira yekukura yako eCommerce bhizinesi kune inotevera nhanho

 

The new online store needs rokutengesa increased recognition and loyalty. To solve these problems it is necessary to constantly improve and develop the site, work with usability and gutsikana. All these goals are realized through the optimization of the site, which includes internal and external methods.

One of the most important indicators of the success of the Internet project is its place in the search results.

Kuti uwane zvinzvimbo zvepamusoro, zvakafanira kugadzirisa zvinotevera nyaya dzekusimudzira:

1. Unganidza semantic moyo

Iyo semantic yakakosha yeyesaiti seti yemazwi kana mitsara iyo iyo online chitoro inosimudzira mukutsvaga. Kuunganidza mibvunzo yesemantic musimboti - hwaro hwekugadzirisa. Nguva imwe neimwe mushandisi paanopinda mubvunzo, injini yekutsvaga inofanirwa kuona kuti ndeapi masayiti ekumuratidza kubva kumazana ezviuru emapeji anogona. Ndosaka zvakakosha kuti usarudze nemazvo mibvunzo yakakosha kuitira kuti injini yekutsvaga ikupe saiti yechitoro chako chepamhepo mukupindura chikumbiro.

Kuunganidza iyo semantic musimboti inotanga neyekufungisisa chikamu, panguva iyo iwe yaunofanirwa kuunganidza mikuru mivhunzo pachinhu ichi, zvichibva panjere. Funga nezve mazwi akakosha anoratidzira chitoro chako, chii chiri mukati mehurefu. Kana fungidziro yako yapera, iwe unofanirwa kubatanidza zvishandiso zvepamhepo kusarudzo yezvikumbiro zvakakosha.

Zvakakoshawo kuyeuka kuti mibvunzo mizhinji yakaita se "windows", "madziva ekushambira", "mota" hazvina kukodzera kusimudzira kwekushambadzira. Izvo zvinonyanya kuitika uye zvinobatsira kusimudzira emahwindo mamodheru, chaiwo marangi uye mamodheru emota, nezvimwe.

2. Zvikumbiro zveboka

Nhanho inotevera ndeyekuunganidza zvikumbiro. Pakupera kwekiyi kiyi yekuunganidza nhanho, kana yako semantic kernel yagadzirira, unofanirwa kuunganidza mazwi akakosha kuita mapoka. Boka rega rega rakaiswa papeji raro rakasiyana.

Kuti uwane boka rakakodzera, unofanirwa kugovera mibvunzo mumapeji, tarisa kana mibvunzo yacho inogona kuiswa papeji rimwe chete. Semuenzaniso: zvikumbiro "zvegoridhe-zvakafukidzwa wachi", "tenga goridhe-yakavharwa mawatch" anofanirwa kuiswa pane imwe peji yechitoro. Zvinowanzo fanirwa kugadzira mapeji matsva panguva ino.

3. Ongorora mawebhusayithi evakwikwidzi

By analyzing competitors’ Websites, you can not only get additional key requests for promotion but also in general estimate the level of competition in your niche, estimate the reference mass.

Vanokwikwidza vanogona kuwanikwa chero nemaoko nekutaipa advanced search quices mubhokisi rekutsvaga kana kushandisa zvishandiso zvewebhu.

Paunenge uchiongorora saiti yemukwikwidzi, wongorora mashandisiro, ona zvaunowana zviri nyore uye zvisiri, tarisa kuburikidza nemapeji ematanho akasiyana nesting.

4.Kuongorora kwehunyanzvi kwewebhusaiti

Unyanzvi zvikanganiso zvine zvakashata zvinokanganisa pakuisa saiti saiti. Nzvimbo saiti inotambura nekuvapo kwekutora uye marara mapeji. Izvo zvinodikanwa kubvisa zvinotora nekuti zvinogadzira akawanda matambudziko. Mukupfuura kumwe, iyo yekutsvaga robhoti inogona kunongedza imwe nhamba yemapeji, asi kana iyo saiti iine zvakapetwa, panzvimbo yekunongedza iwo mapeji aunoda, inovanongedza. Uye zvakare, maviri akafanana mapeji pasi pechikumbiro chimwe anoparadza iyo sisitimu yemukati yekubatanidzazve. Mapeji ane uye asina www uye asina www ndiwo akajairika kutora. Uye zvakare, kutora kunotora slash ("/") uye slash ("/") mapeji, index.html mapeji uye mapeji asina slash ("/") mapeji. Kuti ubate nekutora, unofanirwa kushandisa 301 redirects. Wedzera iyi inotevera kodhi kune yako .htaccess faira:     

Sarudzo + TeveraSymLinks

NyoraIngine on

NyorazveCond% {HTTP_HOST} ^ www.

NyorazveRule ^ (. *) $ Http: //% 1 / $ 1 [L, R = 301]

Gonesa yako saiti kurodha nguva. Iyo inogamuchirwa peji kurodha kumhanya isekondi imwe. Inononoka kurodha saiti inogona kuitika nekuda kwezvikonzero zvakasiyana: mune zvimwe zviitiko, iwe unofanirwa kudzikisa huwandu hwezvikumbiro kuseva, sanganisa CSS-mafaera, gadzirisa mifananidzo kana kodhi, compress script kana chete gonesa Magento 2 Speed. Paunoyedza kumhanya, sevhisi yaunoshandisa kuita iyo bvunzo inokupa iwe kurudziro yekuti ungaderedze sei nguva yekurodha pasi.

Shandisa iyo mepu saiti - inotaurira ako marobhoti kuti ndeapi mapeji pane yako saiti anofanirwa kuverengerwa. Mepu muXML-fomati inobvumira iyo robhoti kunongedza iyo saiti yese, saka unofanirwa kuisa ese mapeji echitoro chepamhepo. Iwe unogona kugadzira mepu yepamhepo pamhepo, kana kushandisa injini injini. Uye zvakare, akawanda maCMS anotendera iwe kumisikidza iyo mepu saiti kuti igadziriswe otomatiki kana iwe ukagadzirisa yako saiti.                                                        

Tarisa zvinongedzo, mapeji ane zvikanganiso, nezvimwewo nerubatsiro rwechirongwa chakati wandei (semuenzaniso, Xenu Link Sleuth kana Kupopota frog SEO dandemutande) unogona kuverenga mapeji ese ewebhusaiti, tsvaga zvakaputsika zvinongedzo, tarisa mapeji emusoro, tsvaga mapeji ne kukanganisa kwe404 uye ndokugadzirisa.

5. Shanda pane zvirimo

Kugadzirwa kwemhando yepamusoro uye yakasarudzika magwaro ndiyo hwaro hwebasa pane kusimudzira kwechitoro chepamhepo. Majini ekutsvaga akazivisa hondo pamapeji akawedzeredzwa - zvisirizvo uye zvisingaite zvinyorwa zvinorasikirwa nematanho.  Naizvozvo, nyora kune vashandisi uye shandisa anoverengeka manhamba emazwi akakosha. Govanisa zvinyorwa muzvikamu - nenzira iyi kuti zvive nyore kuverenga. Kuti uone urefu hwakanakisa hwemagwaro, tarisa kune vako vanokwikwidza kubva kumusoro.

Do not let the site stand idle – the publication of new gutsikana on the site like search engines, it shows that the site is developing.

Product cards – the main type of gutsikana online zvitoro. Mumwe mutengi tsananguro dzakakosha, vamwe - mifananidzo, uye unofanirwa kupindura mibvunzo yese papeji rimwe chete.

For some types of goods, a great kind of gutsikana is reviews – for example, in the case of household appliances. When writing such reviews, the “property-benefit” method is used, when the product is described in terms of the benefits that the customer receives when buying. Such reviews are good for increasing conversion.

More than 70% of users will not make a purchase without reading the reviews of the product. Users trust this type of gutsikana, and here it is important to place human, natural reviews. Using the factor of user confidence, the owners of the online store can influence the decision of the buyer to make a purchase.

Muchikamu chenhau chesaiti, iwe unofanirwa kutaura nezve kukwidziridzwa, kupihwa kwakakosha, pamwe nezvigadzirwa zvitsva.

Blog management helps to promote the online store because the possibility of adding quality gutsikana to the blog is almost unlimited. Interviews with fashoni bloggers, expert opinions from representatives of market leaders – such gutsikana is interesting to readers and attracts potential buyers.

Nyora kuenzanisa wongororo, varaidzo uye mifananidzo zvinyorwa.

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