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Pfungwa Mining - Kufambisa nhanho kumberi kubva kuSentiment Kuongorora

Chikamu chakakosha chedu dhata rekuunganidza maitiro chave chiripo nekusingaperi kuti uwane izvo vamwe vanhu vanofunga. Nekuvandudzika kwekuwanika uye kusanzwisisika kwemaonero-akapfuma zvinhu, semuenzaniso, ega mablogiki, majenali, uye online ongororo nzvimbo, mikana mitsva pamwe nematambudziko anobuda sevanhu parizvino vanogona (uye vari kuita) zvinobudirira kushandisa kufambira mberi kwedata kutsvaga nekunzwisisa fungidziro dzevamwe.

Kubviswa kamwe kamwe kwekufamba munharaunda ye manzwiro ongororo uye kuchera pfungwa, iyo inotarisira kurapwa kwekumanikidza kwemanzwiro, maonero, uye kuzviisa pasi mune izvo zvirimo, nenzira iyi zvakaitika kune imwe nhanho semhinduro yekukurumidza kune mafashama ekucherechedzwa kwehurongwa hutsva hunodzora zvakanyanya maonero sechinhu chepamusoro-kirasi.

Opinion mining vs Sentiment Analysis: izvo zvakakosha

Maonero kuchera uye manzwiro ongororo ese ari maviri anonongedzwa kuchinhu chakafanana. Nekudaro, vamwe vatsoropodzi vanofunga kuti migodhi yemafungiro inobvisa uye nekuputsa maonero evanhu vakatenderedza chinhu ukuwo ongororo yemanzwiro ichitarisa zvirevo / mazwi emanzwiro ari mukati uye wozozviongorora.

Mune mazwi akajairika, kuchera gwara hunyanzvi hwekushandisa ongororo yezviri mukati kuti unzwisise vatyairi vari kumashure kwekunzwa kweruzhinji.

Zvese zvirimo zvine hunhu zvine mutsigo. Nekudaro, nepo nzira dzekudyidzana pasocial network chingave tsime risingarambike remafungiro azvino, zvinyorwa zvemafoni, maforamu epamhepo, ongororo, mapeji ewebhu, uye mhinduro dzeongororo - zvese zvinokwanisa kuratidza kukosha kwakadaro.

Nekudaro, zvakanyanyisa, kuchera maonero kunowedzerwazve kunzi kuongorora kwemanzwiro, uko kunosanganisira kuvaka hwaro hwekuunganidza nekuisa manzwiro pamusoro pechinhu. AI-inogoneswa manzwiro ekuchera inowanzoshandisa ML kana Machine Learning hunyanzvi, kuchera zvemukati zvemanzwiro. AI inoshandisirwa kupatsanura zvemukati kuita zvidimbu zvidimbu senge zviito, mazita, mazwi emanzwiro, zvichingodaro kuvaka kunzwisisa kwemanzwiro emusiki wayo.

Kuchera pfungwa kunogona kubatsira nenzira dzakasiyana dzakasiyana. Inogona kugonesa vatengesi kuti vaongorore kubudirira kwemushandirapamwe wekushambadzira kana kuvhurwa kwechigadzirwa chitsva kana sevhisi, kuti vaone kuti ndeapi akasiyana eechigadzirwa / sevhisi ari makuru uye kusiyanisa huwandu hwevanhu vakaita kana kusafanana nehunhu hwechigadzirwa.

Nepo kuongororwa kwemanzwiro kuchikwirisa epamusoro-danho algorithms kuongorora uye kuratidza manzwiro uye manzwiro nekutonga online zvinyorwa. Sentiment ongororo masisitimu akashandiswa kusiyanisa kusagadzikana kwepfungwa mumifungo nemafungiro evashandisi vepamhepo. Izvozvi irikushandiswa kutsigira masangano kuti vadzidze kuti vangangoita vateereri vanopindura sei nekuongorora e-commerce matambudziko, mhinduro yevatengi, uye ad zvemukati zvinodzoka.

Nekudaro, kuongorora kwemanzwiro - anoverengeka kumunda wezvemigodhi yekufunga - anotarisa manzwiro anoita vanhu nezvenyaya yakapihwa kuti ive yakanaka kana isingafadzi, kuchera pfungwa kunopfuurira mberi, kunzwisisa vatyairi vanotevera chikonzero nei vanhu vachinzwa maitiro avanoita .

Pane chikonzero chekutsvagisa kwekuongorora kwemanzwiro - mabrandi anoenderera mberi nekushandisa chishandiso ichi, zvisinei, ndizvo zvichaitawo vanhu vari mune zvisina basa, nzvimbo dzedzidzo, chikamu cheveruzhinji, hurumende, nemasangano akasiyana siyana.

Nekuziva chiri kutungamira iwo mafungiro, dhata dhata dzinoenderera mberi dzinogona kushandiswa kufumura akakosha matunhu esimba nekushomeka. Ruzivo urwu runogonesa mamaneja kuti aite akanangana, akakosha kukwidziridzwa anotarisirwa kumutsiridza purofiti kana kudzoreredza chikamu chinotsvedza cheiyo yakazara indasitiri.

Semuenzaniso, mukati mevoruzhinji chikamu, iyi yakafanana data inogona kushandiswa kuenzanisira mapurani nemishandirapamwe inodzokorodza nevasarudzo uye kupindura kune vanoongorora 'zvido zvinoshanduka. Nekuregeredza iwo chaiwo, madhaidhi epamusoro ezvidzidzo zveasina kunaka uye nemanzwiro akanaka, sarudzo yekuchera inotora mukufunga kwekuvandudza kwakanyanya kwakanyanya kwekunzwisisa kwenzanga - mukova wekuti vanhu vanofunga nekunzwa zvechokwadi sei.

Temberi yeSentiment Analysis

Chinzvimbo chakakosha chemamethology nzira ndechekuti zvinokanganisa kazhinji zviri nyore kugadzirisa, kusanganisira huwandu hwakaenzana hwemazwi sekukosha, uye nekufungidzira, tinogona kuwana kurongeka kwakakwirira sekugona kwatingaita, tichiisa nguva yekuwedzera mukuvaka mazwi. Nenzira yakadai, Machine Kudzidza kunowanzo kuve nhema bhokisi nzira yekugadzirisa nekukanganisa kana kuwedzera ruzivo rutsva zvakanyanya kuomarara, uye kazhinji zvinongofungidzirwa nekukura kuunganidzwa kwemagwaro uye kugadzirisa zvakare modhi.

Zvakare, chinangwa ndeche kufambira mberi kumberi kubva kuongororwa kweyakajairika hunyanzvi padanho regwaro. Iwo musika unoda poindi nepfungwa yakanaka-yakayerwa kuongororwa kwemameseji akaudzwa mune yakapihwa chinyorwa. Pamwe neiyi mitsetse, iro chairo basa rinofambira mberi kuAspect-Based Opinion Analysis kana ABSA, ine chinangwa chekubvisa uye kuratidzira kwemanzwiro uye maonero pane yakajeka maonero, ichi chingave chinhu chakasarudzika, zano, zita rechinyorwa, kana zvakanyanyisa, chero bvunzo yekufarira.

Nzira ina idzo mafungiro ekuchera achange achifamba pamberi pesimba rekuongorora maitiro ndeaya:

1. Kunzwisisa kwakadzama uye kwakapamhama

Kucherwa kwemafungiro kuri kuratidza zviratidzo zvekuvandudzika sezvo online network iri kuramba ichinyatso kuratidza uye ichikurudzira. Kunge nguva pfupi yapfuura, Facebook yakaratidza "Reactions." Nguva yega yega chero mushandisi paanopa mhinduro kune imwe posvo, izvi zvinopa rondedzero nyowani nyowani yedata kune mumwe munhu anoshandisa iyo enhau midhiya enhau yekuongorora manzwiro, izvo zvaisasvikika pakutanga. Nekudaro, iwo ruzivo seri kweaya ekubatanidza anowedzera zvakanyanya uye kuwanda.

2. Zvimwe zvakasarudzika zvemukati zvevateereri

Panzvimbo pezvikamu zvemisika zvinoenderana nezera, bonde, muhoro, uye mamwe maratidziro epasi, makambani anokwanisa kuwedzera chikamu zvichienderana nekuti vashanyi vavo vanofunga sei nezvechiratidzo kana mashandisiro avanoita nhepfenyuro yemagariro.

Nekudaro, vashandisi vakakosha vekambani, vepamusoro-giredhi vanozoenderera mberi vachiwana mameseji uye zviitiko zvakagadzirirwa uye zvakanyatso kuzivikanwa nezvavanoda uye zvishuwo.

3. Zvibereko zvinokurumidza

Kudzidza kwemuchina kuri kuchinja mashandiro anoita basa rakazara rezita rezita rapera. ML-yakavakirwa maonero ekuchera anoshanda zvinoyemurika pakusefa kuburikidza nezvisingakoshi uye zvisina-maonero maficha-akagadzirwa mameseji. Inowedzera huchokwadi hweanowanikwa uye maonero.

4. Tumira mameseji kuVhidhiyo ongororo

Nhanho inotevera mukuongorora kwemanzwiro ndeyekuongorora mutauro unotaurwa, semuenzaniso munzvimbo yebasa. Kune zvambotaurwa, pane akaenzana ezviratidzo zvemukati senge mumutauro wakanyorwa, kunyangwe painewo akasiyana acoustic maficha echiratidzo chekutaura, senge shanduko yemahara, huwandu hwevhoriyamu, kana huwandu hwekupindirana kuitira kuti vatauri vakanganisike.

Mapurani anogona kutoziva chokwadi chevakadzi uye zera remunhu mumufananidzo. Kubva ikozvino, mazuva haasi kure apo AI inogona kuwedzera kusiyanisa kumeso kwechiso sekutenda kwazvinoita Dr. Damian Borth, Mutungamiriri weiyo Yakadzika Kudzidza Kukwikwidza Center. Inoratidza mavhidhiyo ehurukuro anogona zvakare kutsigira maonero ekuchera mugodhi.

Iko kunoratidzika kupatsanurwa kwechikumbiro chekuongorora kwemanzwiro zvakadaro midhiya enhau kurongedza zvemukati maererano nemutauro uye zvinyorwa.

Isu takanzwisisa chidimbu chehunhu hwesimba uye ramangwana mikana yekuchera kwemafunguro kududzira chigadzirwa kana mhinduro yebasa, kururamisa uye nekuisa pamberi rutsigiro rwevatengi, uye kusimudzira kudyidzana kwevatengi munzira dzenhau - zvachose; ingori cherry iri pakeke. Kana paine chero chinhu chaunofanirwa kuchengeta mundangariro nhasi, ndeyekuti maonero ekuchera haasi pamusoro pemusoro wako, asi anogona kugadzirisa mashandiro aunoita.

Pakupedzisira, kuongororwa kwemanzwiro uye kucherwa kwemafungiro kuchange kuchinyengetedza mujekiseni reindasitiri. Zvikamu zvakawanda, senge hutano hwehutano, mari, uye varaidzo maindasitiri, ese anoshandisa akasiyana akasarudzika slangs uye mazwi. Nekudaro, kunzvera kwekutungamira kunotungamira kune iyo yekuchera kwemigodhi kusimudzira bhizinesi rega rega neindasitiri nekuti iri kusundidzira iko kuongorora kwakaringana uye dhata kuchera kuchinjika.

Kutsvaga Big Data ongororo mhinduro kune rako bhizinesi? Taura nekutaurirana

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