Chii chinonzi Bhizinesi Kuchenjera (BI)?
Bhizinesi rekuchenjera (BI) iko kushandiswa kwesoftware nemaalgorithms kuongorora data kuti riitise njere dzinoitisa yekutungamira kwesangano zvine hungwaru uye zvine hungwaru zvisarudzo zvebhizinesi. Maturusi eBI anoongorora uye aratidze seti yedata muchimiro chemishumo, visualizations, matafura, magirafu uye mepu zvinoita kuti vashandisi vanzwisise ruzivo uye vatore mhedziso.
BI inonzi zvakare anotsanangura analytics nekuti zvinoratidza chete yapfuura kana yazvino mamiriro. Michael F. Gorman, purofesa we manejimendi manejimendi uye sarudzo yesainzi paUniversity yeDayton muOhio anotsanangura hunhu hweBI sekuti "Hazvikuudze zvekuita; inokuudza zvaive uye chii zviripo ”. Basa rekupedzisira rekutora zviito zvichibva pane data richiri mumaoko evatungamiriri.
Kukosha uye Mashandisiro eBusiness Intelligence:
Bhizinesi Njere inopa nhoroondo, yazvino, uye fungidziro maonero esarudzo dzebhizinesi. Izvi zvinogona kuyerwa pane chero bhizimusi basa kubva pakutengesa kusvika mukugadzira kune mari. Hedzino dzimwe nzira idzo business intelligence inoshandiswa nebhizinesi:
1. Kuongorora kweVatengi:
Nowadays, consumers interact with business in multiple ways. There are websites, chatbots, emails, evanhu vezvenhau, chatbots, calls, direct interaction and many others. This increased number of touchpoints has resulted in data from multiple sources. Bhizinesi rekuchenjera inovavarira kubatanidza iyi data kubva kune akawanda masosi kuti uwane yakazara yakazara mutengi. Yakaderera-chikamu data ongororo chete inopa maonero mune zviri kuitika. Ndedzipi nzira dzakashanda uye dzisina kuita. Bhizinesi rekuchenjera inoenda nhanho kumberi uye inoongorora zvinoita zvikonzero nei zano rakashanda kana kukundikana. Izvi zvinobatsira mukumisikidza chikonzero uye hukama hwehukama hwekuwedzera kuongororwa kwehunhu hwevatengi uye zvavanofarira.
2. Kuvandudza kushanda zvakanaka.
The current markets are saturated. The internet is overcrowded with content, ideas, experts, products, services – practically everything. Whatever we want is easily accessible to us. In this age of information and products overload nobody needs another “me too” company offering just another “obvious solution”. Bhizinesi rekuchenjera guides the executives and owners to put their dollars in the right resources and infrastructure. By understanding the market trends business intelligence can propose new business models, techniques, processes and methods. The insights generated can be used to improve the operational efficiency of businesses.
3. Kutyaira mari:
Bhizinesi rekuchenjera can help define the exact strategy to drive revenue for your business. It can provide key insights like who your end user is, what influences their buying decisions, where to find them and how to make your pitch. Today the marketplace is flooded with companies pushing information in the hopes of making a sale. Bhizinesi rekuchenjera is the knowledge of exact data about the behavior of your ideal customer. It gives information like where they consume information, what is going to drive them to conversions etc. With this information, you can create marketing strategies that maximize the revenues and improve ROI of decisions.
4. Kuwana mukana wemakwikwi:
Dzakadzika nzwisiso senge account zvirevo, google analytics etc. are accessible to all business entities. But these tools and techniques only give limited information about the market, competition, and customers. Also, a majority of traditional data analysis techniques give insights into the data already acquired by the companies. Bhizinesi rekuchenjera involves looking for secondary data sources, social signals, market trends, etc. to give a competitive edge to organizations.
5. Kutarisa matambudziko ebhizinesi:
Bhizinesi rekuchenjera goes beyond the profit and loss statement and balance sheet to give insights into the true health of an organization. Many BI applications can integrate with your accounting software to find out trends that would otherwise remain hidden from the executives. Bhizinesi rekuchenjera is not limited to tracking KPIs (key performance indicators), it includes forecasting to avoid bottlenecks and time critical decisions like purchasing or hiring. By showcasing data from multiple angles BI can highlight problems that would normally be missed out in traditional analysis techniques.
Kuzvishandira-Service Bhizinesi Njere (SSBI) - Iyo Inotevera Chikamu cheBI:
Kuzvishandira business intelligence (SSBI) is a new trend in BI where softwares and tools are made comprehensive and simpler than before. The aim is the make business intelligence accessible to everyone including people with limited to no technical or statistical knowledge. It involves simplification of current systems and process to deliver more direct and actionable insights. Tools like Tableau are able to achieve this to some extent. With advancements in machine learning uye ongororo yedata, ichi chiroto chichava chakanyanya kuitika uye chinokwanisika.
Ndekupi Kwauchazoda Ruzivo Rwakananga?
Bhizinesi rekuchenjera is now accessible to everyone. With the advancement of SSBI, the market penetration of BI will evolve drastically leading to an increase in the number of businesses using this technology. But business intelligence is still descriptive in nature. It will tell you about the present scenario and past activities but it fails to predict the future. Things like market trends and consumer behavior not only depend upon the historical data but also on other metrics like influencer behaviors, disruptive technologies etc. To make complete sense out of business intelligence insights you will need data experts to guide decision making. Additionally, with the current speed of increasing data, it is beyond the capabilities of individual organizations to analyze big data at scale. For this they will need cloud architects and big data tools like Hadoop and SAS which require expert guidance. If you are looking for data scientists to help you make sense out of big data then you are at the right place. With a vivid experience of working on different data analysis tools we at NewGenApps, are capable of providing business intelligence at scale. Contact us today for a free consultation, POC or project.