Kukurukurirana - 

0

Kukurukurirana - 

0

Market Sanganisa Modeling: Iyo Sayenzi yekufanofungidzira Kutengesa kubva Kushambadzira

In the days of traditional marketing, the marketers knew how their efforts accounted for sales. But this is not the case anymore. With so many digital channels it is becoming more and more difficult to measure the efficiency and impact of marketing initiatives. Now, the marketing activities are spread across traditional and new age channels. With the increase in the number of channels, there is a resultant increase in the number of possibilities and accordingly an increase in the number of matambudziko. How to know which campaigns & activities are working and which are not? For this, you can always use the evergreen method of calculating ROI:

Kana iwe uchifunga kuti izvi zvinokwana, saka pane mibvunzo mitatu chete yaunofanirwa kuzvibvunza:

  • Iyi nzira inobereka here munguva yedhijitari?
  • How will you find the gain from inivhesitimendi from every single marketing campaign?
  • Iwe unogona here kufanotaura mhedzisiro yezviitiko zvekushambadzira pakutengesa uye yavo ROI mune ramangwana?

Apa ndipo panouya Musika Musanganiswa Modeling (MMM) mumufananidzo. MMM inzira yekupindura iyi yese mibvunzo mitatu nesimba re Big Data analytics.

Read More: Natsiridza Kutengesa-Muchinjikwa nekufungidzira Zvaunoda Vatengi Vako

Chii chinonzi Market Sanganisa Modeling?

Marketing mix modeling inzira yekuongorora dhata umo data rekambani yapfuura rinoongororwa kuti rione kukanganisa kwezviitiko zvakasiyana-siyana zvekushambadzira pakutengesa. Iyi data inosanganisira ruzivo kubva Google Analytics, poindi-yekutengesa masystem uye nekambani 'zvinyorwa zvemukati. Imwe nzira yehunyanzvi inonzi kudzokorodza kuongororwa inoshandiswa kuratidza hukama hwakaenzana uye husina mutsindo pakati pezviitiko zvekushambadzira nekutengesa kwakananga. MMM inoyera kugona kwezvose zvekushambadzira zvinhu zvinotevera mazwi:

  • Mupiro wekutengesa-vhoriyamu
  • Vhoriyamu yekutengesa inogadzirwa neyese unit yekuyedza
  • Vhoriyamu yekutengesa inogadzirwa yakakamurwa nemutengo
  • Dzokera mberi inivhesitimendi (ROI)

Aya maonero anozodzoserwa kugadzirisa zviitiko zvekushambadzira kuti zviwedzere mari uye purofiti uye kufanotaura kutengesa uchifananidza zviitiko zvakasiyana. Yepamberi Musika Sanganisa Models inogona zvakare kusanganisira akawanda zvigadzirwa kana mabhureki ari kukwikwidzana achipesana kune mumwe neumwe kuongorora iyo yemuchinjiko-mutengo hukama uye kushambadzira mugove wezwi Maonero acho anogona kushandiswa kuratidza kukanganisa kwavo pamusika seyakazara uye nemakambani ega ega mairi.

Read More: Ungaziva sei mitengo chaiyo yezvigadzirwa zvako uchishandisa Big Data?

Matanho mashanu Ekushandisa Musika Musanganiswa Models:

Market Mix Modelling divides the sales into two parts – base sale and incremental sale. The base sales is the natural demand for a product which is built due to prior market reputation, pricing, product quality etc. Incremental sales are the sales generated due to marketing activities. The MMM model is created to analyze the impact of four main marketing channels – media and advertising, trade promotions, pricing and distribution activities. These categories can be further silted into more minute segments based on the bhizimisi needs and activities.

Kugadzira modhi yakabudirira yekuongorora zviitiko zvekushambadzira, akasiyana mamodheru ekufungidzira anogadzirwa uye osimbiswa. Heano matanho chaiwo anoteverwa kugadzira musika musanganiswa mamodheru:

  1. Hypothetical modhi inogadzirwa nekutengesa seyakavimbika uye yekushambadzira kuyedza sezvazvimiririra akasiyana.
  2. Kana misiyano yagadzirwa, kuwedzeredzwa kwakawanda kunoitwa kuti utore mhando iyo inotsanangura hukama hwakanakisa pakati pezvakasiyana.
  3. Now the tests are validated either by using validation data or by checking the consistency of the bhizimisi zvabuda.
  4. Mupiro wenzira dzakasiyana siyana dzekutengesa sepesenti yemari inogona kurongwa gore rimwe nerimwe kuti vaone mafambiro ane chekuita nesvikiro rimwe chete.
  5. The final model can be used to simulate different marketing scenarios for a ‘What-if’ analysis. The marketing manager can ascertain the impact on sales and ROI by changing budget allocations to different channels. Using this they can arrive at the best possible marketing strategy for their bhizimisi.

Read More: Unogadzira sei injini yekukurudzira kune rako bhizinesi?

Zvinetso Zvinosanganisirwa muMMM:

  • Iko kunowanzo kuve nekusawirirana pakati pe data rakagamuchirwa kubva kumasangano ekushambadzira uye zvinyorwa zvemukati zvekambani. Paunenge uchiongorora data kubva kumagumo maviri zvinoda kuti ubatanidze iwo maviri anova maitiro akaomesesa.
  • Kushambadzira ibasa rakasimba kwazvo. Mhedzisiro kubva kune imwe chiteshi inogona kusiyana zvichibva pazvinhu zvakawanda kunze kwemari yakaiswa mairi. Iyo imwechete yehutachiona posvo inogona kuchinja iyo yose mufananidzo we evanhu vezvenhau ROI. Mune mamiriro akasimba akadaro, zvinonetsa kwazvo kufanotaura kukura kweremangwana zvichienderana nemaitiro apfuura.

Even after these complications market mix modelling is a very effective technique. If used properly, it can be very fruitful for bhizimisi. Not only this model gives insights into current operations but it also guides the decision making in future. If you are looking for a company to help you use bhizimisi analytics pachiyero saka sununguka kutaura nesu.

Tags:

Anurag

0 Comments

Subscribe To Newsletter Vedu

Subscribe To Newsletter Vedu

Joinha yedu yekutumira runyorwa kuti ugamuchire zvazvino nhau nekuvandudzwa kubva kuchikwata chedu.

Iwe Zvinobudirira akanyoresa!

Share This
%d bloggers seizvi: