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Bhizinesi Intelligence Mhinduro dzeiyo Retail Indasitiri

Kana iwe uchida kubudirira mune iyo indasitiri yekutengesa, iwe unofanirwa kuve nekunzwisisa kukuru kwevatengi vako, zvavanoda, maitiro, uye marwadzo poindi. Kana iwe uchiziva zvese izvi zvakakosha zvevatengi data, iwe unozogona kuita data-inotyairwa sarudzo iyo inotungamira kune business intelligence solutions.

Paunenge uchitora a business intelligence mhinduro, unotanga zvishoma nezvishoma kuzadzisa zvinangwa zvako zvekutengesa. Bhizinesi rekuchenjera inogona kukubatsira kunatsiridza zvakawanda zvebhizinesi rako, kusanganisira bhizinesi otomatiki maitiro, ayo aunogona kuverenga zvakawanda nezvazvo mu ino.

Kana iwe uchida kudzidza zvese nezve business intelligence mhinduro dzeindasitiri yekutengesa, ramba uchiverenga.

Maitiro eBusiness Intelligence Solutions Anobatsira Sei Retail Infrastructure

Tarisa chiratidzo
Image kubudikidza Elisabeth Leunert kubva Pixabay 

When we look at a typical retail IT zvivakwa, we can see two fundamental categories: 

Muchikamu chekutanga, isu tine chaiwo masisitimu akadai sekushambadzira manejimendi, POS, uye Enterprise Resource Planning. Ivo vese vanoronga huwandu hwakawanda hwekutengesa uye data rekushanda. Ivo vanogona kupa vatengesi nzwisiso kune vatengi vavo uye yavo bhizinesi nhoroondo.

Izvi zvinoreva kuti ivo vanobatsira vatengesi kuti vanzwisise zvakaitika muvhiki rapfuura, mwedzi, kana gore. Kunyangwe irwo ruzivo rwakakosha, mutengesi anoda kunzwisisa izvo zvichaitika zvakanyanya kupfuura izvo zvakatoitika.

Iko kukosha chaiko kunouya kubva kuhurongwa hunogona kupa zvinopfuura zvakajairika kushanda software. Vatengesi vanoda system inogona kugadzira kufungidzira uye data pane:

  • Nderudzii rwekuda chimwe chakasiyana zvigadzirwa chichava nacho
  • Iko kuwedzera kwemutengo shanduko kunogona kukanganisa kudiwa
  • Ndeapi vatengi vachapindura kune zvimwe zvinopihwa

Kuti uwane izvi, mhinduro dzeBI dzinosanganisa Data management ne predictive analytics kupa vatengesi zvinyorwa zviri nani zvezvigadzirwa zvavo, vatengi, uye vanotengesa. Zvese izvi zvinoitwa saka vatengesi vanogona kushanda zvine hungwaru - kwete zvakanyanya kuoma. Nenzira iyo, ivo vanokwanisa kuwana mibairo mikuru uye kumhanyisa bhizinesi rinobatsira.

Vatengesi vanodzidza mashandisiro eBI mhinduro vanogona kuwana kudzoka kukuru pane zvavanodyara uye voona akawanda mabhenefiti. Ngatitarisei mamwe acho.

Kuchengeta Up Nevatsva Vatengi Maitiro

Moyo unodhonzwa nekrayoni pabepa
Image kubudikidza Kaboopics .com kubva Pexels

If you want to have good design and chigadzirwa chinobudirira, you need to track retail consumer trends and be prepared for their changes. Customers nowadays have high expectations and retailers need to work hard to meet them.

Vatengi vanhasi vanotarisira zvinotevera kubva kuzvitoro zvavo zvekutengesa:

  • Mhando yakakura yezvigadzirwa zvine chekuita nemagariro izvo zvine mhando yepamusoro uye zvakaderera mutengo
  • Iko kugona kutaura nevashambadziri nekukurumidza uye nekugara kuburikidza nenzira dzakawanda
  • Keeping up with trends set by the fashion industry and evanhu vezvenhau Websites

Na business intelligence solution, you will be able to:

  • Ongorora hombe dhata uye tsvaga mapatani anoonekwa mune yako mutengi maitiro ekutenga
  • Wongorora uye uongorore zviitiko zvako zvekusimudzira kuti uone kana zvaive zvakabudirira kana kwete
  • Wana nzwisiso mumaitiro evatengi pakuita kwako kukwidziridzwa uye kushambadzira zvinokurudzira
  • Gather data from evanhu vezvenhau websites and analyze engagement levels

Paunenge uchinge uine ese eaya chaiwo-enguva nzwisiso, iwe unozogona kufanotaura zvaunofarira zvevatengi uye kupfupisa ako ekupa macircuit kuti usangane navo. Iwe zvakare uchakwanisa kufungidzira zvinodiwa zvemwaka nekururama kukuru.

Kuchengeta Tabs Pamakwikwi

Chitoro chekutengesa chine mitengo
Mufananidzo ne Artem Beliaikin kubva Pexels

Kupinda mubhizimusi rekutengesa kunogona kuva mukana unobatsira zvikuru, asi pane chinhu chimwe chinoodza moyo vamwe vatengesi vane tariro. Pane pamusoro pe1 miriyoni zvitoro zvekutengesa muUS moga, saka iyo indasitiri inokwikwidza zvikuru uye kana iwe uchida kubudirira mairi, unofanirwa kuchengeta mabheti kune vako vanokwikwidza.

At all times, you need to know if your prices are competitive and what kind of sales and promotions other retail stores are running that could negatively impact your business. To know where you stand, you need to take advantage of a business intelligence Solution.

Mhinduro yakanaka yeBI inopa isingamire-chaiyo-nguva yekutarisisa kwevako vese vanokwikwidza uye inoteedzera yavo yekunyora uye bhizinesi modhi ongororo. Paunenge uchikwanisa kuwana ruzivo urwu, unogona kuona mikana yese yekuvandudza.

Nemishumo iyi yepamberi, iwe unogona zvakare kuona kuti zvigadzirwa zvako zvinoenzana sei neizvo zvevanokwikwidza uye kuitisa ongororo yekufungidzira. Fine-tune yako mitengo uye unomhanya kutengesa kana zvichidikanwa uye gadzirisa mari yekuwedzera purofiti.

Kugadziridza Merchandising yeBusiness Intelligence Solutions

Mbatya muchitoro chekutengesa
Mufananidzo ne Artem Beliaikin kubva Pexels

Nyaya dzekutengesa dzinogona kukanganisa zvakanyanya mashandiro e zvekutengesa mashandiro. Kunyangwe iri kubata nezvigadzirwa zviri kudiwa zvakanyanya asi kunze-kwechitoro kana kuchengetedza zvinyorwa zvisingaite mushe, zvese izvi zviitiko zvinotyisa kune vatengesi.

NaBI, unogona kuongorora zvigadzirwa zvako 'zvakapfuura kuita uye kuzvibatanidza pamwe nekufungidzira kwehunhu hwevatengi kukwidziridza kushambadzira kuitira kuti uve nekurasikirwa kushoma.

Mhando dzakasiyana dzekutengesa zvinhu dzinosanganisira:

  • Assortment uye saizi optimization. Nekutora vatengi kudiwa mapatani muaccount, iwe unogona kufanofungidzira ese akakodzera assortment uye saizi yezvigadzirwa iwe zvaunoda kuwana.
  • Mutengo wezuva nezuva, kusimudzira, uye yekumaka kuwedzeredza. Nekuverenga ese akakosha metric uye kutora vakwikwidzi muaccount, iwe unozogona kuverenga yakanakisa musika mutengo kune chimwe nechimwe chigadzirwa uye kuwedzera yako purofiti.
  • Space otomatiki uye optimization. Wedzera purofiti pamakumbo mana akaenzana kuchitoro chako chekutengesa uye uve nechokwadi chekuti pane nzvimbo yezvinhu zvaunotenga zvese mukuchengetedza nemumasherufu.
  • Yakagadziriswa kuzadzikiswa. Sarudza kuti uchagovera sei kana kutangazve zvigadzirwa zvako zvichibva pane zvaunoda. Mhinduro yeBI inogona zvakare kuongorora maitiro ekuwedzera mashandiro emanpower emabasa emawoko sekutakura nekutakura.

Kugadzira Yakanakisa Kushambadzira Strategic

Polaroid mifananidzo ine mavara anoperetera "Kushambadzira"
Image kubudikidza Gerd Altmann kubva Pixabay 

Iyo hombe nyaya vatengesi vevashambadziri vane yekushandura inotungamira kuva vatengi. Kunyangwe ivo vakaisa mari yakawanda mumashambadziro, kazhinji havaoni yakawanda ye ROI. 

The avhareji kutendeuka mwero yekutungamira kwekutengesa ndeye 3% chete, saka kana ukasadzidza maitiro ekugadzira nzira yakanaka yekutengesa, haugone kubudirira.

The trick to creating a good marketing strategy is to know the customer persona that you are trying to sell your products to. As we already established, a business intelligence solution helps you understand your customers better.

Ne profiling uye segmenting inotungamira uye vatengi, iwe unogona gadzira macampaign ekushambadzira edhijitari izvo zvinoenderana neako vateereri vateereri. Paunogadzira zvirinani-zvinotsanangurwa zvekutsvaga mishandirapamwe, iwe unowedzera mamitero ekupindura uku uchidzikisa mari, zvese izvi zvinotungamira kune yakakwira mhinduro mwero uye kuwedzerwa mari.

Kuvhura Multiple Retail Stores

Chitoro chitsvuku uye chena chine chikwangwani "Shop" pamusoro
Image kubudikidza OpenClipart Vectors kubva Pixabay 

Even if you currently own and manage only one retail store, after you optimize a large number of processes with your business intelligence solution, you will have the chance to open multiple locations.

Iyo yekuwedzera purofiti yaunowana inogona kukubvumidza iwe kuti utange zvimwe zvitoro uye uve nemukana wekuwana huwandu hukuru hwevatengi uchiri kushandisa yako BI mhinduro kumhanya navo ese mushe. Paunogadzirisa maitiro akakosha muzvitoro zvako zvese, unogona kutanga kushanda kuti uve mutungamiri muindastiri yako.

Final Thoughts

Even though the retail industry has more competitors than almost any other industry, it also offers great opportunities to those who venture into it. While it can be easy to be discouraged due to high competition, as long as you use a business intelligence solution, there is nothing to worry about.

Iko kugona kufungidzira mafambiro uye kuona yakanakisa mitengo kuchakupa mukana wakakura pamusoro pevanokwikwidza, uye nekufamba kwenguva, iwe unozokwanisa kushandura bhizinesi rako kuita hofori yekutengesa.

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Hazel Pan

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