Boundaries are reducing as more and more people are globe-trotting. It could be a personal trip or a business trip, customers are looking for convenience and comfort while travelling. This quest for comfort begins right from booking and confirmation. It starts from choosing the right holiday destination, planning the itinerary, making hotel and transport reservations, etc. As more and more people are using mobile apps, they make fullest use of it to browse information over the internet.
Hence, it becomes paramount important for the hospitality and leisure industry to build a strong online presence and to be able to serve potential customers and in turn, grow their business.