Coming up with an effective growth plan for your consultancy business this year is going to take a lot more than you might think. We’re all in the middle of fighting a pandemic still, and if your business is still standing right now, then you could start talking about scaling it so that it can survive the New Year.
While you might be in survival mode right now and trying to increase your client base for your consultancy business, what's going to happen when they all come flooding in, and you don't have the resources to manage them? Let's take a look at how to use tech to grow your consultancy business so that you can take it to the next level.
1. Marketing Automation
If there’s one thing that you’ll want to figure out how to put on autopilot, it’s your marketing. All you’re focused on right now is finding those clients out there that need your product or service, but you can’t spend all your time on your marketing strategy. Even if you’ve got employees to cover this, it’s still going to take up a lot of your time – time that you need to figure out how to manage a potential influx of new clients.
With marketing automation, you'll be able to not only figure out where to put your marketing efforts online, but you'll also be able to figure out what's working for you and what's not. You'll want to focus on those areas that are driving a lot of traffic to your website and discover what your target audience looks like. Do a bit of market research to get back in the game.
2. Client Engagement
What's more important than improving client engagement and streamlining the way that you communicate with your target audience? While you might already have an HR and marketing department, you'll want to implement tech to a certain degree so that you can get down to the nitty-gritty of connection to the individual.
When you have software that can streamline the way that your potential clients see your products, this can make the difference between them saying yes and saying no. It can also help you keep up with customer support as well, in a world where everything is online, and clients expect a reply within a few hours.
3. Employee Monitoring
When you start to grow your business and scale up, you start to bring on more employees to manage the workload. You divide this new size between tech and human power, but if you’ve got a bigger team of people to manage, you’ll need to figure out a way to do so without it taking up more of your day.
For the best resource for employee monitoring, choose employee monitoring software. This is a great way to keep track of your employees from a non-invasive distance so that you can make sure they're staying on task and working at the rate that you need. If you've got some employees working from home right now, you'll find this type of software extremely helpful.
See how AI can transform overall employee experience.
4. Tracking Client Commitments
Tracking not only projects that your team is working on, but client commitments that have varying deadlines are essential if you're going to scale your company successfully. How do you do this? With project management software. This type of software can help your employees keep track of their tasks and communicate within their team to save you time.
Keeping things organized is key to ensuring that each client is satisfied and that your employees are getting their work done in a timely manner. It's also going to save you a lot of stress on your end, as well.
So, how can tech help you if you’re trying to scale your business post-COVID? Check out the helpful tips above, and discover how easy it can be to take your company to the next level with tech solutions.