4 min read

The things that decide a mobile app's success or failure

smartphone apps

With growing desires in numerous sectors, mobile apps are developed to a larger extent. Today, App Stores and Play Stores are flooded with numbers of mobile apps designed for various functions. This creates troublesome competition for a newly launched app that faces a lot of difficulties in rising client engagement.

So, it's essential to create a full-proof accuracy to increase the quality of your app among users. You wish to target the following factors that play an important role in gaining the attention of users.

Things that make an app successful

1. Connect with end users

You can’t create a mobile app with chic user expertise by merely replicating the desktop content on a bare screen. You should look at optimizing the performance, look and feel of the app per a mobile screen. In short, your app should resonate with users and connect with them.

2. Compatibility

Most apps target a specific mobile OS. However, the user could access the app on a spread of devices like tablets, smartphones, etc. this can be why businesses must make sure of compatibility and optimization across devices.

3. Market and Audience research

Market research takes a great deal of your time and energy to make your items perfect and it’s undoubtedly a giant task. However, the acceptable market/audience analysis facilitates understanding all users’ intent. Having an understanding of your audience may be a massive advantage once selling your app. As a mobile app creator, the correct insight into the target market is vital for you.

4. Customizable app

It is currently common knowledge that tailored apps bring more users, as users like to modify the app’s color, font, and privacy settings per their preferences. This delivers a user-centric experience and improves overall user satisfaction.

5. User experience (UX)

A neat, well-designed UX should take into consideration user demographics, attitudes and behaviors. The context within which the mobile apps are employed in addition to the look of the app (User Interface) is critically necessary.

6. Business process

The associated business method ought to essentially alter or extend the prevailing providing to make impactful mobile apps. This may either be finished larger potency or new capabilities not related to this business method.

7. Mobile app architecture

Getting the mobile app design correct will create organizations productive. Correct design is crucial to facilitate the speedy development of mobile apps that supply the acceptable level of integration with existing systems of record. They additionally incorporate services that enhance the practicality of the apps.

8. Offline app experience

All the users might not have unlimited access to the web and that they can explore apps that may work even within the absence of an online association. So, make certain your app works when connected as well as in offline mode.

9. Monitor the app usage

An app is often employed in a variety of  ways, thus you wish to grasp how your app is  getting used. Track user's engagement analytics and determine options and practicality that require to be improved within the app.

10. Long term value

As a business, you wish to specialize in the high period worth of your application. Your advertising revenue directly depends on your LTV. For your app to achieve success within the longer run, you wish to specialize in higher returns on investment and average revenue per user to make a solid base of users.

Reasons why apps fail

1. Poor market/audience research

Market research takes tons of your time and energy to urge done the items and it’s undoubtedly an enormous task. However, the acceptable market/audience analysis facilitates understanding all users’ intent. Having an understanding of your audience may be a huge advantage once selling your app. As a mobile app creator, the correct insight into the target market is vital for you.

2. No app market

Well, this is a very common and basic reason for app failure. If you're launching an app, you want to recognize your goal. You want to recognize if there's any demand for this type of app or not. If your app doesn’t solve a problem or doesn’t have a market, it will end up just being another number on the app store’s statistics.

3. Not having a clear development plan

Once you have established that there is a market for your app, the next step is a focused development strategy. When building a strategy, you must take into account all of your users’ needs and focus on what comes first. This should be done without overcomplicating the app to an extent that it becomes unusable.

4. Ignoring platform nuances

In several cases of app failure, ignoring platform whereas developing the mobile app is the major issue. There are several standard platforms like Android, iOS and Windows and each mobile platform has its interface tips so they operate in a specific way. This includes design guidelines, buttons, user behavior etc. Thus it is necessary to create apps keeping platform variations in mind once developing apps for multiple platforms.

5. Poor user experience

While building a smartphone app, there are a lot of things you need to take care of, and out of them, giving a compelling user experience is crucial. A good UI/UX style is a crucial issue for app success. Most of the applications fail because of poor user experience. This may include long load times, difficult access, unclear functionality etc.

6. Poor competitive analysis

Very few apps available in the market are different from another app in the same genre. Therefore if you are developing an app which already has competition, you want to grasp what your competitors are lacking and build on top to provide a differentiator and better product.

7. Not agile enough

Speed is often a serious consideration, however not solely in terms of how long the app takes to open or perform an action. Equally important is the speed of updates. If an app developer waits too long for releasing updates, they are risking customers switching to alternative apps with a lot of frequent updates, bug fixes and improvements.

8. Weak marketing strategy

Various developers do not promote their app or keep their approach to a limited set of people, thinking that customers will come around themselves. But that is a myth. No customer is just going to discover a new app unless it is marketed well. If you do not publicize your application, no one will come to know about it leading to lower number of sales and downloads.

Businesses everywhere are acknowledging the importance of mobile apps in their operations. Mobile will go a long way in increasing user productivity and raising the extent of client engagement. Unfortunately, the reality is that not each mobile app may be reliable; but avoiding simple mistakes and taking into account a few things can go a long way in helping businesses get the most out of their mobile app.

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