We are all aware of the massive shift that is taking us from the real world into a virtual one. In fact, we are already spending a great part of our lives living in the online world. According to a study by Hootsuite and We Are Social, the average amount of time that we spend online every day is approximately 7 hours—which is almost an entire work shift.
And how much does the online world influence our decision-making part of the brain, since we are obviously exposed to it for many hours every single day?
Now, let’s see some of the benefits you’ll get if you start a digital marketing campaign for your business:
1. Obtain good SEO results
If you have a well-thought-out Internet marketing strategy, then you’ll probably obtain good search engine optimization (SEO) results. Nowadays, SEO is important because if your site is optimized, it will eventually get placed on Google’s first page for your industry keywords—or at least that’s the goal. There is a very low likelihood that users will get to you if your website shows up on the 2nd page, the 3rd page, or even further down in the results. Most of the time, the results that show up on the first page satisfy the user’s browsing needs.
Many website owners have found that investing in a Private Blog Network (PBN)—which is a term used to describe the several websites that are created to provide the main site with backlinks—is one of the best SEO techniques out there.
A PBN is a grey-hat SEO technique that helps you obtain more effective results in a shorter period of time. However, what’s really important is the safety of the PBN, because it can put you in danger of getting penalized and de-indexed.
To have a safe network and obtain good SEO ranking, you should choose a reliable PBN hosting provider that’ll offer you the alternative of hosting some of your websites using a Content Delivery Network (CDN). You also have to make sure that the way you build the websites are in such a way that there won’t be any footprints. Building out a PBN can be a very difficult task to get your head around to begin with. There are options like this service where they will do the whole process for you. They also have in-depth guides if you do want to learn more about it and do it yourself.
2. Increases your business visibility
If you choose to invest in a digital marketing strategy, you’ll definitely increase your business visibility. In 2019, there are 4.39 billion internet users that your website will be visible to if you complete the first step of obtaining good SEO results.
There are two main ways to increase your brand’s visibility online: SEO and social media.
Through social media, people can reach you or at least leave a message whenever they like. They can also look into some of the details about your business on your social media accounts or your website. Now that your business is easily accessible to them, they can get more familiar with the services you offer, which can eventually lead to an increased amount of sales and profit.
3. You can reach global traffic
Once your business is available on the Internet, it can be reached by people from all over the world. This is a great way to reach global users, as opposed to traditional marketing techniques that are more limited to local users. In an age when global marketing using traditional media is a luxury only the big industry players can afford, digital marketing campaigns manage to bridge the gap between you and global users—and for a fraction of the price!
In addition, dividing your traffic into certain groups, based on their age, preference, and gender can help you create a focused target audience for your business. Once you know which group you’re going to sell your products, services, or information to, it’ll be way easier to create a more specific digital campaign.
The third step of interaction with your global audience, after you have established your target group, is the creation of personalized content for them and forming worthwhile relationships.
We all want to get unique messages created just for us, instead of facing something generic which “applies to everyone”. Don’t you agree?
“It’s all about ROI. Make sure that you have real (good) measurements for success for everything that you’re investing in, be it SEO, PPC, email, etc. When you see that something is overachieving, think about how you can invest more in those channels. Likewise, if something is underperforming, consider what you might do to move money from the ‘losing’ bucket into the ‘winning’ bucket.”
If you invest in an online marketing strategy, you’ll gain better insights into your marketing campaign numbers and what those numbers mean. Once you have access to the results, you'll be able to understand how much the investment in Internet marketing was worth.
The world is moving forward and so should you! If you shift your business online, you’ll have great potential to reach an international audience and expand globally.
If you want to stay a step ahead of your competitors, make sure to invest in an online marketing strategy that is going to be based on quality and original content, frequent and personal interaction with your target audience, and satisfying your customers’ needs.