Ecommerce has brought about a revolution in the field of retail. It has evolved to fulfill the changing requirements of people and to make shopping more convenient for the modern-day customer. During its inception, ecommerce was limited in its capacity. But those days are history.
Whether it’s complete customization, well-defined return policies, or improved integration, all of these changes have taken over the world of eCommerce. And in 2021, the world of eCommerce is going to flourish even further.
So, if you’re still in two minds about the future of eCommerce, the trends mentioned below will prove to you that eCommerce isn’t just rapidly growing; it's going to thrive.
1. Effective personalization for the win
Insights: This has been a huge trend among eCommerce businesses over the past few years. Considering how inclined consumers are for receiving a personalized experience, it's clear that personalization should and will become a standard in eCommerce.
Here’s a quick checklist of what good eCommerce personalization should do:
- Avoid driving visitors away with poor recommendations
- Fulfil the particular needs of the users
- Should do only where the potential return justifies your investment
So, personalization the online shopping experience is vital for customer satisfaction. By providing a personalized experience to consumers, you’ll deliver both an excellent shopping experience and relate to your customers even better. Consumers love seeing businesses that actually care about them, and your business must pay heed to that.
2. Painting it green
Insights: With countless global movements to keep the environment safe in the last few years, maintaining sustainability and promoting ethically produced items have become a necessity. So, you should take into consideration how your organization is contributing to the protection of the environment and use it as a selling point.
It can be an immensely overwhelming process to follow but remember, any small change counts. Do you provide plastic packaging? Try shifting to an eco-friendly alternative. Focus on one step at a time, and surely it'll be noticeable.
3. Influencers will turn into brand partners
Insights: Most eCommerce brands have collaborated with influencers over the years to leverage their sizeable audiences. So, it’s important that you reach out to influencers in your niche and get them to help create content for your business.
- Build a relationship by helping them to grow their audience and providing them free merchandise.
- Make a list of local influencers who share your brand value and approach them.
- Give them the freedom to create the way they want to create.
Take advantage of new features on different social media platforms since the algorithm rewards the use of these features. For instance, Reels on Instagram receive more organic reach than regular posts or stories. So, whenever there's a new feature, jump on the bandwagon and experiment.
4. Omni-channel experience will thrive and prosper
Insights: Most eCommerce businesses are familiar that consumers want to consume the content in various ways. Leveraging this knowledge, brands are finding new ways to sell their products through social media.
Amazon Personalize and Amazon Pinpoint are two products from Amazon Web Services (AWS) that allow brands to improve the consumer experience. They also help maintain communication with customers across multiple channels.
Today’s consumers are looking for a cohesive buying experience across different channels. Brands need to use headless commerce architecture, which delivers content and products to any screen or device with the help of APIs to facilitate a better omnichannel experience.
5. Use of shoppable video ads on social platforms
Insights: Social media consumption will only go upwards, and brands will start advertising in various ways on channels like TikTok and Instagram. In fact, brands have already begun to reap the rewards from placing ads in stories on apps like Snapchat and Instagram. Many experts believe this will eventually lead to the next step in the evolution of social media selling.
Videos provide another dimension when it comes to marketing and selling your products. If you're a D2C brand, then record and post videos of your top-selling products and highlight those products on the social platforms where your audience can see them.
Your videos may differ from unboxing videos to explainer or tutorial videos. Product images can even be turned into a slideshow, and user-generated content can be reposted to leverage the video frenzy.
6. AI will rule the eCommerce landscape
Insights: As concepts like chatbots and machine learning turn more mainstream, brands can leverage AI to achieve real business impact.
For example, AI is already in use to make suggestions for what consumers should purchase next, depending on their history. Brands can also leverage concepts like voice search to present their products in front of their target consumers. AI will also assist on the backend and help in creating inventory.
Using AI tools will help you simplify your marketing, improve the consumer experience or accomplish critical tasks for your business much faster. There are many activities for which eCommerce brands might have hired a virtual assistant to reduce manual labour, thus engaging the human resources in more creative roles.
7. More advanced solutions for payment processing
Insights: Payment processing is an intrinsic part of a consumer’s buying journey and assumes a crucial role in the conversion process. A complex payment process can result in purchase abandonment. So, keeping it simple can speed up the transaction process. Consumers are already used to the quick checkout process when they shop from larger online stores without providing too much data.
Most eCommerce sites already use payment options like Paypal, Apple Pay, and more. Payment centralization is said to make progress in the coming years. For instance, when shopping from a foreign company, you can expect your purchase to go through your preferred local payment provider. For those who do business on a global scale, it’s advised to have local payment options and centralize all payments on one platform.
8. Chatbots will change the game
Insights: Chatbots have transformed the customer experience for the better, and that will continue in the future. Companies use a chatbot for improving consumer service, offering better and faster responses, and collecting more data so they can create a more fulfilling consumer experience next time around. So, integrating chatbots into your business system will definitely beneficial for your business.
They also come with marketing benefits for eCommerce websites, like improved search engine rankings. Above all, your consumers will receive a personalized and quick service, which is something a successful company should strive for.
Wrapping it up
Considering the rapid advancement in technology and transformation in consumer behavior, you must implement these eCommerce trends in 2021 to succeed. Whichever eCommerce trend you plan to employ, do it with the objective of enhancing the shopping experience for your consumers, and maintaining a long-lasting relationship with them.