In the field of creation, it is assumed that trends change. They have a dynamic nature so that the trend that today is very used, the next day will begun. In the web design and development, there are many trends that come and go, however, only a few maintain the attention of developers for a long time. The web is a unique platform that has been evolving and changing since its inception. These are some web development trends that you should consider.
1. The web design of demand for attention
One of the biggest design trends is that of simplicity again, and so we can say that website design is going to go back to basics. In the current era, developers have to consider many factors when designing a website as being interactive, easy to understand and use… It is important to improve the flow of users. It is some things to keep in mind.
The experts say that this type of navigation should be avoided in desktop designs due to the following reasons: Only 27% of users use menus that are hidden. The reason is that the rest consider it a waste of time.
The difficulty in the usability of the site increases by 21% due to the hidden menu and therefore the user will ignore this type of sites. The average time required to complete a task is reduced by 15% in mobile phones and 39% on desktop.
As the competition is greater, it is very important for website owners to ensure that their website is quick and easy to access by users. The Parallax Scroll is a resource that developers choose to remove from their websites. It increases the loading time of the websites and causes a reduction in the peak in the ranking of accesses in the organic search engines
Lesser links in nav menu
In recent years, most web pages had at least 7 navigation options. Recently, the number is reduced to 3 or 4 and the reason is that it attracts customers due to greater functionality. There is a tendency for users to avoid sites that have multiple advertising ads and product suggestions. So the developers are focusing on reducing the navigation options and the links provided at the end of the website to make sure that their use will not disappear.
Now the conjectures have been surpassed by the tests. It has been shown in several studies that the word of the most experienced person is not always the best option. So website developers must test the sites before they are made available to users.
This is the reason why you will now find many software tests, tools, and techniques that are accessible online. Even Google is testing the sites before uploading them.
In the past, developers would upload a website and then never play it in a long time. However, now that the trends, rules, and regulations of websites change often, it is very important to improve it on a regular basis.
Keep in mind that an outdated website that can attract hackers and will be vulnerable to viral attacks. So to ensure that your users will have access to a secure site, it is important that you maintain the codes and strict security.
During the development of a website the main priorities of the developers should be: Conversion Optimization Usability Visibility
It was recently observed that mobile applications are not going to be as big as expected. Most people have several applications on their phone, but they will only use a few. So the best option for developers is not to waste time and money developing applications that users will not use.
2. Increase the RoI with eCommerce
Recently, user demands are increasing especially from e-commerce sites. Everybody wants to have a site that allows them to acquire a product from any place and at any time. As well as being delivered to the door of your house in a limited time. That is almost impossible to achieve.
Most business owners are obsessed with using their customers’ data to increase their income. Social media marketing, email marketing, and online rating provide an opportunity to attract more customers.
Brand experience consistency
It is important that users have the best experience provided by the brand. In order to make it possible the developers must be able to provide accessibility to the site for various platforms, channels, and devices. It can become a difficult task, but if the developers are able to make it possible, you will see that your site reach new levels of access.
The customization of the website and the menu is very important to increase the user experience. The reason is that it allows you to track the activity of your target users and have the opportunity to add new features and specifications to the site that attract users more often. Personalization gives users the idea that the site has been specially developed for them.
Most chat applications are taking the place of social media platforms. The reason is that they are easy to control and connect with the people we love. In addition to this, it also depends on the type of company we have.
It has been shown in several studies that soon the trade talks will have a better place in the industry and that they will be the best source to improve the online ranking. Most e-commerce platforms are focusing on the development of the messaging strategy to engage their customers.
One of the funniest concepts that can be seen soon is that our devices will make the decision. We all know that with the passage of time, our devices are becoming more intelligent so there is no doubt that they will end up doing the job with little information.
3. CSS: the new wave
In order to improve e-commerce conversions and site productivity, it is important that developers pay attention to mobile technology-first. The main CSS trends for some time now are:
It is one of the most reliable design modes that were developed for the first time as part of CSS3. This allows designers to manipulate the content of the web according to their needs. It also allows the website to adapt perfectly to the web page. Some of the most surprising features of the Flexbox are:
- In order to avoid overflow, it causes the elements to automatically adjust to the screen.
- CSS Flexbox can be optimized for one-dimensional design
- It’s perfect for the contents of small websites.
In the beginning, when the CSS variables were introduced, they were not very important. Recently, they have been able to capture the attention of developers due to the following characteristics:
- There are numerous customization options that allow developers to add colors and resize the site according to their needs
- It is easier to maintain larger projects because the CSS code is short and is reduced to a minimum
The CSS grid is the latest design that has removed all limitations in relation to the size and structure of the site. It allows developers to design a dynamic design and add as many options as they want. Although the implementation in all browsers is slow, results in the following results:
- Optimization of two-dimensional designs
- The CSS grid is perfect for large websites
- Reduce overlapping elements on the site
The development keys for 2019
Google penalizes websites that do not have the secure hypertext transfer protocol (https) installed. Because its use is mandatory, offers security to the web and improves the SEO of it, we can think that more and more web will be implemented.
These are opaque buttons that have no background color or are transparent. Currently more and more these buttons are used in web marketing actions. This is because being transparent can be combined with background images creating more colorful buttons. With this you can highlight important actions on the web for the company as a CTA.
One page designs
Due to the importance of loading time at the SEO level, they are becoming more relevant. It’s simple and simple structure allows browsers to download the web quickly on mobile devices. They are also quick to modify and tend to have high conversion rates. Its only drawback is that it is difficult to apply traditional SEO techniques in them.
A trend that is gaining more and more strength for 2019 are the micro animations. These are small animations that help the user to understand the site and that are activated by clicking or passing the mouse. These elements allow the user experience and satisfaction with the site to be much greater.
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