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The 10 Best Companion Tools for Your Website CMS

Every business owner does their best to establish a robust social presence, whether you’re improving their existing website or handling social media accounts.

Website optimization can be an ambiguous topic for anyone, especially for small business owners who lack a dedicated IT department. However, leveraging various tools to optimize your website will prove beneficial for your business. Web optimization tools fall into six main categories:

  • Page speed
  • Search engine optimization (SEO)
  • User experience (UX)
  • Conversion rate optimization (CRO)
  • Mobile-first
  • Accessibility

There are many tool options out there to help drive your business forward and gain more website traffic. While some are free, others are cost-effective or have straightforward payment plans to help you on the financial side of things.

Companion tools can help alleviate some of the stress your marketing department experiences. It’s a worthwhile investment to make your website stand out from the crowd and help your business maintain a competitive edge in a saturated market.

Let’s explore 10 of the best companion tools you can use to improve your operations and allow your website to shine.

1. WooCommerce

A customizable, open-source platform named WooCommerce is a valuable tool for e-commerce websites looking to reach a broader audience and target the right segments. WooCommerce is a WordPress plugin that offers the ability to open an online store in just a few minutes.

Users can add features to their website, accept different forms of payment, and extend the overall functionality of their site. An added feature that WooCommerce provides is managing your site on the go with their mobile app.

2. Amazon Web Services (AWS)

Website managers, regardless of the industry they’re in, can benefit from using AWS in conjunction with their WordPress account. The Amazon Lightsail service can get you started with launching a WordPress instance for a cost-effective monthly rate. Here are some of the benefits AWS provides:

  • Cost-effective
  • Ease of use
  • Scalable and high-performance
  • Secure
  • Reliable
  • Flexible

Many companies use AWS for storage purposes and to improve their infrastructure and operations. It’s a trusted computing service that will suit your business needs. Reap the benefits of their comprehensive website solutions and offers.

3. Google Trends

Another WordPress plugin worth exploring for your business is Google Trends. We all know how powerful Google is, and the same can be said for its plugins.

One of the primary uses for Google Trends is to assist you with your content marketing strategy. Content management systems (CMS) can present challenges to the average business owner, and it’s not always easy to know what’s trending on the internet. This is where Google Trends comes into play.

The plugin uses business intelligence tools to draw meaningful insights, get closer to reaching your target market, and achieve your business goals. Consider implementing Google Trends into your operations to improve efficiency and drive your business forward.

4. Copyscape

No business owner wants plagiarized content on their website. It gives customers a reason to distrust you, and establishing trust helps push them through the sales funnel.

Thankfully, Copyscape is an accessible solution to managing original content on your website. All you need to do is enter your text into the search engine, and it will look for any plagiarized content across the internet. You want your business to stand out and be original, and Copyscape will help you do that.

5. Pingdom

To ensure your customers have a pleasant experience visiting your website, consider using Pingdom to test your internet speed. If a website takes too long to load, it can lead to abandonment, thus negatively affecting your chances of getting new customers and maintaining existing ones.

All you need to do is enter your website URL into the search bar, and you’ll gain valuable insights about your site’s speed performance. Then, you can make educated decisions about how to move forward. That may be finding new ways to speed up your site or creating engaging content to keep your visitors’ attention.

6. SEMrush

SEMrush is a software company that offers you the ability to dominate your industry. It’s an online visibility management system that comes with a variety of features that will help you overcome your digital marketing challenges.

SEMrush breaks down its features into these categories: SEO, content, market research, advertising, and SMM and SERM. It’s an all-in-one, comprehensive tool that anyone with a website should leverage to optimize their website.

7. HotJar

It can be a challenge to understand your website visitor’s experience. How would you know what areas of your website need to be optimized or improved? With HotJar, you can get into the minds of your website visitors.

Take the guesswork out of customer experience and find new ways to keep your visitors engaged. HotJar offers website heatmaps and behavior analytics to guide you on your journey of creating the best experience.

8. Optimizely

Optimize your online presence by using Optimizely. It’s a software as a service (SaaS) company and will take your website to the next level. Optimizely can assist you with content management, SEO, and commerce. Whatever your business needs, Optimizely can help you find what you’re looking for.

Large companies such as eBay, Pizza Hut, Dolby, and New Era use Optimizely in their operations. It’s a trusted tool — so consider using it for your business.

9. Website Grader

One tool available to businesses across all industries is Website Grader, an online tool from HubSpot. You essentially plug in your site’s URL, and you receive a grade based on its performance.

Website Grader is a free tool that will show you actionable ways to improve your website. It’s graded more than 4 million websites, and that number is only growing. For example, you’ll learn if your marketing efforts are successful, if your blog posts are driving traffic, and whether your web presence is optimized for mobile access.

10. Site Analyzer

Unless you’re an internet marketing professional, knowing how to analyze all of your SEO factors can be challenging. Using Site Analyzer will give you a clear picture of what needs to be done to optimize your site. 

It provides information about rank tracking, crawl, backlinks and gives you all you need to know regarding keyword searches and page analysis. Site Analyzer offers price plans for your business — the more you pay, the more features you get. 

Using the tools listed above will give you a competitive advantage in the marketplace. Whether you’re a small retail store or a large corporation, each tool has something to offer to its users.

Using Companion Tools to Improve Your Website

Ensure you’re getting the most out of your CMS system and consider using some of these companion tools. Web optimization may seem intimidating at first, but these tools will make work more manageable and efficient, giving you more time to focus on the bigger picture.

Every business owner does their best to establish a robust social presence, whether you’re improving their existing website or handling social media accounts.

Website optimization can be an ambiguous topic for anyone, especially for small business owners who lack a dedicated IT department. However, leveraging various tools to optimize your website will prove beneficial for your business. Web optimization tools fall into six main categories:

  • Page speed
  • Search engine optimization (SEO)
  • User experience (UX)
  • Conversion rate optimization (CRO)
  • Mobile-first
  • Accessibility

There are many tool options out there to help drive your business forward and gain more website traffic. While some are free, others are cost-effective or have straightforward payment plans to help you on the financial side of things.

Companion tools can help alleviate some of the stress your marketing department experiences. It’s a worthwhile investment to make your website stand out from the crowd and help your business maintain a competitive edge in a saturated market.

Let’s explore 10 of the best companion tools you can use to improve your operations and allow your website to shine.

1. WooCommerce

A customizable, open-source platform named WooCommerce is a valuable tool for e-commerce websites looking to reach a broader audience and target the right segments. WooCommerce is a WordPress plugin that offers the ability to open an online store in just a few minutes.

Users can add features to their website, accept different forms of payment, and extend the overall functionality of their site. An added feature that WooCommerce provides is managing your site on the go with their mobile app.

2. Amazon Web Services (AWS)

Website managers, regardless of the industry they’re in, can benefit from using AWS in conjunction with their WordPress account. The Amazon Lightsail service can get you started with launching a WordPress instance for a cost-effective monthly rate. Here are some of the benefits AWS provides:

  • Cost-effective
  • Ease of use
  • Scalable and high-performance
  • Secure
  • Reliable
  • Flexible

Many companies use AWS for storage purposes and to improve their infrastructure and operations. It’s a trusted computing service that will suit your business needs. Reap the benefits of their comprehensive website solutions and offers.

3. Google Trends

Another WordPress plugin worth exploring for your business is Google Trends. We all know how powerful Google is, and the same can be said for its plugins.

One of the primary uses for Google Trends is to assist you with your content marketing strategy. Content management systems (CMS) can present challenges to the average business owner, and it’s not always easy to know what’s trending on the internet. This is where Google Trends comes into play.

The plugin uses business intelligence tools to draw meaningful insights, get closer to reaching your target market, and achieve your business goals. Consider implementing Google Trends into your operations to improve efficiency and drive your business forward.

4. Copyscape

No business owner wants plagiarized content on their website. It gives customers a reason to distrust you, and establishing trust helps push them through the sales funnel.

Thankfully, Copyscape is an accessible solution to managing original content on your website. All you need to do is enter your text into the search engine, and it will look for any plagiarized content across the internet. You want your business to stand out and be original, and Copyscape will help you do that.

5. Pingdom

To ensure your customers have a pleasant experience visiting your website, consider using Pingdom to test your internet speed. If a website takes too long to load, it can lead to abandonment, thus negatively affecting your chances of getting new customers and maintaining existing ones.

All you need to do is enter your website URL into the search bar, and you’ll gain valuable insights about your site’s speed performance. Then, you can make educated decisions about how to move forward. That may be finding new ways to speed up your site or creating engaging content to keep your visitors’ attention.

6. SEMrush

SEMrush is a software company that offers you the ability to dominate your industry. It’s an online visibility management system that comes with a variety of features that will help you overcome your digital marketing challenges.

SEMrush breaks down its features into these categories: SEO, content, market research, advertising, and SMM and SERM. It’s an all-in-one, comprehensive tool that anyone with a website should leverage to optimize their website.

7. HotJar

It can be a challenge to understand your website visitor’s experience. How would you know what areas of your website need to be optimized or improved? With HotJar, you can get into the minds of your website visitors.

Take the guesswork out of customer experience and find new ways to keep your visitors engaged. HotJar offers website heatmaps and behavior analytics to guide you on your journey of creating the best experience.

8. Optimizely

Optimize your online presence by using Optimizely. It’s a software as a service (SaaS) company and will take your website to the next level. Optimizely can assist you with content management, SEO, and commerce. Whatever your business needs, Optimizely can help you find what you’re looking for.

Large companies such as eBay, Pizza Hut, Dolby, and New Era use Optimizely in their operations. It’s a trusted tool — so consider using it for your business.

9. Website Grader

One tool available to businesses across all industries is Website Grader, an online tool from HubSpot. You essentially plug in your site’s URL, and you receive a grade based on its performance.

Website Grader is a free tool that will show you actionable ways to improve your website. It’s graded more than 4 million websites, and that number is only growing. For example, you’ll learn if your marketing efforts are successful, if your blog posts are driving traffic, and whether your web presence is optimized for mobile access.

10. Site Analyzer

Unless you’re an internet marketing professional, knowing how to analyze all of your SEO factors can be challenging. Using Site Analyzer will give you a clear picture of what needs to be done to optimize your site. 

It provides information about rank tracking, crawl, backlinks and gives you all you need to know regarding keyword searches and page analysis. Site Analyzer offers price plans for your business — the more you pay, the more features you get. 

Using the tools listed above will give you a competitive advantage in the marketplace. Whether you’re a small retail store or a large corporation, each tool has something to offer to its users.

Using Companion Tools to Improve Your Website

Ensure you’re getting the most out of your CMS system and consider using some of these companion tools. Web optimization may seem intimidating at first, but these tools will make work more manageable and efficient, giving you more time to focus on the bigger picture.

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