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Tech advancements to improve audience engagement

Increasing user engagement

Technologies are now becoming the boom to the future and companies are looking forward to it with open arms. It has managed to take it all to a new level in terms of growth and productivity. The experience of companies are now changing and it is managing to grab the attention of their valuable customers. In addition to this, the industries are getting dependent on technologies on a new level. They are getting involved in their advancement and actively embracing it.

Now, there are a number of new techs that are going to grace us this year as well. Hence, it is the time to embrace them as well with open arms. This type of technology upgrade is making the world seems a new place in regards to the different platform and real-time involvement of the audience. It is becoming important to be abreast with a change in technologies otherwise they will be at a disadvantage of reaching a new level.

The development and charges have taken it a step further in the business world. This adoption of technology is making companies think about the changes that it can bring to the industry as in whole. However, it is essential to even know about the technologies that must be the topmost priority for companies. We have summed up some of the essential ones that are going to take the companies to a new level.

1. Virtual Reality

This technology is in the news for a couple of years now. Every single year, we are able to see an extended form of VR in the industry that is being used massively among us. Especially with companies like Go-Pro, Apple, Google, etc. we have always expected something new. There are several tech giants that are writing their name in this technology by taking it to a new level. There is no doubt that we can expect some major changes in this file in terms of VR technology.

The businesses and industries are moving toward it at a fast pace and embracing it for their new techniques and advancement. Whether it is an event, conference or meeting, VR has been a part of it all. Companies are understanding its worth and working on their evolvement. Whether it is the Virtual 3D working frame or the booths for the exhibition, it has all the set up done.

This advancement is attracting a large number of audience. People are now actively looking forward to the addition of establishment in the companies. It is intriguing how the companies are incorporating the technology of VR in their already established products. This is taking the curiosity level of over a limit. Also, it is making the investment worth it with a huge increase in user experience.

2. Live streaming

This has gained a lot of importance in the market for over a year now. This started with just the live chat on the social media application for a well-known face to stay connected with the audience and now is reaching a new level. Every single company is now indulging this technique to get in touch with the audience or to launch a product on a live platform. It is helping them to gain speed and also to work on marketing efficiently.

This is making them to be updated on the latest advancement and to see for themselves how things are going on. It helps in creating a trust factor with the customer and client along with product popularity. In addition to this, it helps in reaching a potential future for the customers to allow them to render on development factor. This is a significant change in the market that allows the customer to see for themselves about the changes and evolvement.

However, if it is an event, then it is a negative aspect. Customers will sit on the comfy couch in the confine of their home while enjoying the event instead of purchasing tickets. This can go down the hills for the event arranged in order to get a proper marketing audience. No matter what the companies are thinking, live streaming is actually helping them to reach the majority of people. But it is not that popular but in the future we can expect much more from it.

3. Wearable technology

Google Glass and smartwatches are something that we are witnessing for a few years now. They have managed to gain popularity among the audience and help them to reach a new level with the help of evolvement and advancement. Samsung, Google, Apple, Amazon, and other tech giants are now getting indulge in such technology. The wearable technologies are now increasing the whole trust, execution, and limitation of the whole company among the audience.

This type of technology gives the audience a chance to stay much connected with the companies in terms of the event. All they have to do is to tap in their IOT from the inspection site in order to reach their smartphone to know about the product. This will send off the signals of GPS to the system that allows on to response on a better level in the audience polls. This will help in mark check-ins readily and on automated end.

4. Gesture control

The emergence of this technology makes so many changes in the industry that one might not even predict. This might become difficult for a few companies but for others, it was like the cakewalk that was easy to deal with. The major thing is that it was conventional for the companies that make it even more possible to grab on to. The deployment of this technology is done in such a manner that makes it even more beneficial for the companies to hold on to.

In addition to this, the engagement of the audience is taking the whole thing to a new level. If in any event, this type of technology is included then as intriguing as it already is, it will be able to grab the attention of major clients around the world. Also, the sessions and presentation will reach whole new heights in a single event that is being displayed right in front of individuals. This will evoke them to have a direct communication set up with the company and work in terms of sales and trade stands to extend it all.

5. Social media walls

Social media has being a constant for such a long time. Whether it was Instagram or Facebook, we all have seen its advancement towards the world of the audience. This has managed to hold the attention of young population and put in some exciting offers, you get the perfect recipe for sale. This has made it a promising technology in terms of marketing and event planning. The companies are now indulging the whole wall of social media as their major strategies for user interaction.

Along with it, the companies knew the risk but benefits that it might lead to the company in respect of the user engagement. The social media opens up the path for the audience to interact with the audience on daily basis and even know their review about products. This is making it a whole win-win situation since customers can easily get to know about an issue effortlessly.

Need help in getting your digital marketing strategy in shape? Get in touch

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Anurag

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