As a result of the well-known events of the past year, which entailed significant economic shocks and transformations, the growth trend of the eCommerce market has intensified many times over. The previously observed vigorous movement of business towards mastering and developing its brand on the network has become even more active due to the pandemic. And this is not surprising because the restrictions that have arisen related to preventing the spread of COVID-19 have put many companies in a position in which the only possible option for their survival is online commerce. We recommend you use the tips below to make your eCommerce business thrive.
Moving to D2C
Today, some of the manufacturers working in the B2B segment are abandoning this model, moving to sell products without intermediaries in the form of retailers, distributors, and dealers. This system is called D2C (Direct-to-Consumer). Bypassing intermediaries, the manufacturer fully controls all stages of interaction with the end consumer. An additional advantage here is that the brand always knows its consumers better, which can establish a more effective connection with it. For these purposes, build a website that is fully optimized to promote your brand and your products are suitable.
Companies are striving to collect more and more data about their current customers, including the specifics of their online behavior and all communication channels with the store. With a significant portion of customer activity shifting to the internet, tools are needed to help collect and structure the data of web users. CDP (customer data platform) platforms were initially designed specifically to process and store users’ digital footprint. A digital footprint is a set of information that a person leaves about himself on the network, for example, the history of visiting websites, interaction with content, sessions in the application, etc. Thus, you can get consolidated information that will help you manage your marketing strategy, segment your audience and create personalized offers for customers.
Against the background of the pandemic, logistics has become highly urgent because fast delivery has become a serious competitive advantage. The fact is that according to statistics, about 45% of users refuse to purchase, preferring to place an order elsewhere if the site offers an inconvenient delivery method or specifies too long terms. If you are active in regions without your own representative office, it makes sense to establish cooperation with extensive delivery services to organize faster delivery. Fast delivery is definitely a market expansion strategy that you should include in your plan.
A sticking point before purchasing for many users is the existing probability of making a mistake with the color, size, shape of the product, etc., and, as a result, wasting money and time. To a large extent, these fears are solved by developing augmented reality technologies, helping Internet customers understand how the product will look, in fact, and not in a photograph. Using AR, a 3D model of famous brand products is created, then a QR code is placed in the product card for their detailed study. Take advantage of this.
In advanced Western countries, work with voice assistants is one of the leading trends today. So over forty percent of Amazon users are already buying through Amazon Echo using their voice. In other countries, stores are just beginning to teach voice assistants to handle user requests. The most successful at Google. Today, with the help of a voice assistant, users can make purchases in stores.
Separately, we note the voice robots, which are now beginning to replace call centers. A study by Kvint has shown that the use of voice robots can reduce the cost of maintaining a call center by 2-3 times. It is only necessary to constantly analyze the scenarios of dialogues with customers and adapt them for artificial intelligence.
The 2020 lockdown has led to the explosive development of the already steadily growing eCommerce market. eCommerce is developing steadily and will overtake offline sales in the future. All market players are actively fighting for customers, improving the conditions of consumer comfort from year to year, which increases the demands and expectations of buyers. Finding the best solution to please the client creates new trends. Keeping in mind that the future of eCommerce is in the automation of processes and maximum personalization of requests aimed at meeting the target audience’s needs.