Lenskart pursues an omni-channel strategy for sales in order to combine retail and online shopping. New technologies used both in stores and online allow retailers to use the same behavioural data they use to personalise the online experience to serve customers on the sales floor. To bridge the gap online-offline and offline, retailers should align their marketing and brand building activities with multiple consumer touchpoints to meet the demands of modern customer experience.
From wearable and wearable technology that allows in-store associations with customer profiles and preferences, retailers can create personalized shopping experiences that work for customers face to face.
If customers are able to switch channels without compromising their experience in the middle of the shopping trip, they will be able to approach shopping with the same convenience and value of personalization as in an e-commerce store.
Retailers must decide how to bridge the gap between online and offline customer experiences so that they can meet the expectations of new shoppers when stores reopen. Many forward-thinking retailers and malls are integrating their online offerings to address changing consumer needs and are in a better position than they were before because they know their customers and can deliver the most relevant experiences.
To maximize the impact of these campaign efforts, marketers must tie the dots between the online and the in-store experience to ensure that consumers engage and consumer experiences are integrated. One such way is to ensure that the offline and online experiences of different consumers are used throughout the journey between business and customer.
Unified marketing and measurement: Siloed teams limit visibility of customer journey and experience, so bundling data and measurements to ensure teams deliver a seamless customer experience is vital to the retail success. Providers like Volusion work across a retail platform to create a seamless online and in-store shopping experience for retailers and brands.
To understand and optimize marketing campaigns across online and offline channels, it is critical for marketers to understand the retail consumer landscape and expectations consumers have when making online and offline purchases. Marketing organizations must focus marketing measures and have a clear visibility of consumer behavior and engagement in order to enable a relevant discussion of consumer requirements both in stores and online.
The most successful online retailers use consumer data to deliver a customized online shopping experience for each individual by predicting needs and desires in front of your eyes, proposing purchase improvements, and collecting data on what to say and do after purchase. These online retailers put these suggestions and suggestions on the surface of the same approach that in-store learning uses collected data from physical locations. This approach to e-commerce needs to be adopted by traditional brick-and-mortar retailers to capitalize on the enormous amount of data points on customer behavior collected in stores and online.
To bridge the gap between online purchases and returns, retailers should use technologies such as AR (augmented reality) to help customers better understand which products meet their needs. This will allow retailers to focus on their customers and become data-driven organizations that understand the customer experience and the consumer journey. It will allow them to focus on their customers and become a data-driven organization that understands the consumer experience and customer journey.
By making the medium mobile, retailers can not only make their loyalty schemes more relevant and accessible to consumers but also establish reward schemes that reflect consumer behaviour in the store.
This approach to e-commerce must be adopted by traditional brick-and-mortar retailers in order to capitalize on the enormous amount of customer behavior data collected both in-store and online. To fill the data gap, companies like Spring Marketplace have developed solutions that give retailers data about their customers, their shopping trips, what they want, and how marketing strategies affect them. Through partnerships with payment networks such as Visa, Mastercard and American Express, Spring Platform is an extension of an existing CRM solution for retailers. It provides analytics and retention tools that allow companies to track customer shopping data in real time, connect in-store and online shopping, and execute specific marketing strategies.
CEGID Retail is a unified trading platform providing retailers with outstanding omnichannel shopping experiences by bridging the gap between offline and online stores with advanced order management, click-and-collect capabilities from ship to store and new point-of-sale and mobile technologies.
In this scenario, the ability to find relevant products for customers in the quickest possible time is more important than the search function of the website used by retail and offline sellers. Retail stores are convenient places where consumers can visit many brands with varying numbers of stores in a single city, depending on the consumer’s suitability. While online shopping is thriving in the Indian market, branded physical stores are often in extreme environments where consumers think twice before visiting them, making it easier for shoppers and retailers to opt for location-based quick fixes.
A responsive interface is key to a superior customer experience, as the end customer searches the website for what gives instant satisfaction to the retailer and allows him to recommend the most relevant product in the shortest possible time to the buyer, reducing waiting time for the customer.