Discussion – 


Discussion – 


Omnisend: Email/SMS Marketing Tool


In a world where time is money, it’s more important than ever to get more done in less time. That’s why I use the automation tool Omnisend. It has allowed me to spend my valuable time on things that make me money — like content creation and outreach — instead of wasting it on manual processes. And so far, it’s been nothing short of life-changing. This article will explain how you too can set up an automated system that makes your life easier and your business stronger.


1. Why I use Omnisend


If you have an ecommerce store, you need an email marketing solution that’s easy to use, affordable and that can help automate your email marketing. If you’re like me, you’ve tried a lot of email marketing solutions and you’re probably still trying to find the best one.I mean, I’ve tried Mailchimp, Constant Contact, Klaviyo, ConvertKit and, of course, Gmail. I mean, so many email marketing services have come and gone it feels like everyone is always bombarded with different functions and features, it’s got a bit daunting to try all that. But yet, every time I poke around on the web and try out different email marketing services, I have to keep coming back to Omnisend.


It’s not a service that the average person can use but rather that elite group of ecommerce store owners who are worth a lot of money. In fact, there are certain advantages that make Omnisend some of the most important email marketing platforms out there. This will help you to build a relationship with your customers and grow your revenue. In addition, this will help you to increase your privacy and user data security.


For starters, Omnisend offers cheaper pricing plans; while still offering the same incredible features as their competitors. For example, their website states “Business-to-Consumer Plans start at $10/month, while Industrial-scale Plans start at $120/month.” When you’re starting out with a relatively new ecommerce store, not having enough time can be a fatal factor. There are so many time-wasters you could spend your time on that you might run out of time before you really have a chance to grow. This is why being able to use Omnisend for your ecommerce store is so important because you can automate all of your ecommerce processes and make sure you have enough time on your hands to do what you love.


2. How to use Omnisend to save time in your business


If you’re using Omnisend, there are two ways you can save time:


1. Automate your marketing – If you’re using email marketing, sales automation software, or social media marketing, you can use Omnisend to automate your emails and messages.


2. Automate content creation Yes, you do know that the content you produce more effectively in an automated manner can show up on social media and in replying emails, whilst also fulfilling your needs each day.


Before I dive deeper, I want to give a special shoutout to the awesome team at Omnisend. If some of the sections below seem difficult to follow and have had a negative impact on your productivity, please don’t hesitate to reach out to a sales consultant to talk through the creation of this article. 


Since its launch in 2017, Omnisend has been introducing a new feature every month. It’s definitely one of the best productivity tools I’ve used and looks set to keep getting better. I’ll be using an example from my current account which starts off automatically generating a list of website visitors’ email addresses. This can simply be done by selecting each email address, clicking generate and saving the email addresses to a spreadsheet (Gmail, Outlook, etc.). At any point, you can request updates on this email list by clicking on the button at the top of the spreadsheet. You can also manually copy all the emails to a new spreadsheet, by clicking on the button next to that and following the prompts during the process. Once these have been completed, you can open the spreadsheet and look at what comes out, you can then add an email to your existing list directly from the spreadsheet.


3. How automation helps with sales and outreach


Automation is a great way to save time and effort when it comes to sales and outreach. For example, if you’re running a business that sells multiple products, you might send emails to customers when you release new products. Obviously, this has a higher open-rate than a one-time email blast. But time is money. Months of emailing customers who subscribed to an email list you don’t know, nor care about could easily cost you thousands of dollars. An email automation tool can take care of that, sending email blasts based on the actions you based off of data from past emails. 


But how can you actually set this up? Before you start into automating your emailing efforts, you first need to set the right goals. Setting SMTP email addresses or Google Cloud email templates or Amazon SES email addresses — whatever you’re thinking of for your automation— is totally fine. But remember to reference your goals when setting up your automation tool and don’t forget to mention them on any copy you send out!


One of my favorite automation tools for outreach is Omnisend. You can use Omnisend to send automated drip emails where you send a unique email address for each person you contact and let Omnisend adjust the emails based off, of the information they provided when signing up for your mailing list. If you’re running multiple mailing list providers, you can configure Omnisend to use the one you prefer — which could be a welcome email, introduction to your mailing list, pricing information, etc. Setting up Omnisend is as simple as Once you’ve got the macro settings sorted out, your first step is to create an action to start each email automations. The most common of these actions is to schedule manual replies.


4. Further automation for your business


There’s a lot of focus on automation in the modern workplace, and for good reason. There’s so much information and incoming tasks that it can be hard to stay on top of everything. Automation is a great way to free up your time and brainpower to focus on the tasks at hand. Here’s an example of what “Scheduling by Value” looks like on Omnisend: Setting up your time on manually allocated work instead of scheduled meetings is time-intensive, you may even feel bad for doing it, but it works.


From my own experience, I’ve worked with clients whose teams used to arrive at the office by 6 am — which can make creative work such as content creation and outreach challenging. Before Omnisend, their time was divided into seven campaigns. Now, thanks to a few simple changes, they’re able to get up an hour earlier, resulting in exponentially better results. What used to take 10 minutes now only takes five — the clients enjoyed watching their friends wake up earlier, which resulted in significantly improved outreach. Taking a step back and looking at the big picture, more time equals more revenue. That’s why using Omnisend, which I haven’t fully explored in this article, has had massively positive ripple effects across my business.


Why use Omnisend? Consider it a productivity tool. In 2021, people are exhausted and can’t get more done in less time than ever. That’s why Omnisend is so appealing — you can schedule everything, and it does all of the work for you. The trick is, it does this in such a way to deliver results that don’t feel spammy or impractical.


5. Get started on growing your business with the Omnisend automation tool


If you want to grow your business but you don’t know where to start, it might be time to think about using an automation tool. There are so many ways that you can use an automation tool to make your life easier and to increase the productivity of your business. One of the best automation tools on the market today is Omnisend.


Specifically, Omnisend automates the process of sending out e-mails, and provides you with powerful features for the task at hand such as automating the landing page copy, sending special offers, monitoring sales, setting up automated customer service, and much more. It is a robust, powerful e-mail marketing solution that offers you a variety of tools, information, and marketing resources to help you grow one that is valuable to your brand.


I have heard great things about Omnisend as I’ve been using it myself for the last two years. When I decided to look into automation tools, I wondered if there was a way to utilize it to automate the process of sending out emails to my clients as well as get an idea of how campaigns looked on a budget. After a bit of research and experimentation, I decided to give Omnisend a shot.


There are several ways you can use Omnisend, depending on how you decide to use it. You can use it to send automated e-mails, monitor your accounts and get a view of your campaign results, set up automated customer support, create a landing page, track ideas and results, etc. There are hundreds of features available to you once you sign up, and they all open up depending on what you want to do.



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