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Kick Off Your Email Marketing Efforts With These 5 Time-Tested Tips

Kick Off Your Email Marketing Efforts With These 5 Time-Tested Tips

Image Source: Pexels

Are you looking for a marketing tactic that’s affordable and has the potential to give you high returns?

If you are, then email marketing is for you. 

Email marketing is one of the cost-effective strategies to promote your business, build your brand, and nurture relationships with prospects to grow your conversions and sales ultimately. 

However, effective email marketing requires research, a solid strategy, and continuous testing (among others). 

Plus, your email marketing efforts could take up too much time and resources without the right tools, which is why your business needs marketing automation.  

The good news is that this guide provides five tried and tested tips to help you kick start your email marketing efforts. 

1. Develop a plan

While your email marketing plan largely depends on your goals, there are general factors to consider to help shape and develop your approach.  

Start with the following. 

  • Know your audience. Identify the best people to promote and market to—those likely to need or want your offers, content, and products. 

Doing so can help you tailor your message and offer to address your target audience’s pain points, interests, and preferences. It also gives your email marketing efforts focus and helps you communicate effectively with your prospects. 

Start by creating personas of your ideal buyers, including their demographic traits and job characteristics, using HubSpot’s MakeMyPersona tool.

email marketing plan

Image source: hubspot.com.

  • Decide on your email marketing content. Determine what to say to your target audience and develop a content strategy. 

After all, you want your marketing emails to serve a purpose. For instance, create specific content to promote your upcoming sales and events and dedicated messaging to entice subscribers to buy your new products. 

  • Determine your sending frequency and objectives. While your email sending frequency doesn’t have to be set in stone, you need to follow a schedule. 

Send too often, and your subscribers are likely to ignore your messages. Send once in a blue moon, and they’ll likely forget about your brand. 

Your email marketing plan should also include how and where prospects sign up for your list, such as your web forms.  

2. Use well-designed email templates

You don’t have to design your marketing emails from scratch, especially if you don’t have an in-house graphic designer or designated team. 

Use templates from reliable email marketing platforms and robust ecommerce software

For instance, the Wix ecommerce platform offers email marketing features that help you create stunning, mobile-optimized emails quickly and easily. 

The platform’s intuitive and user-friendly email editor includes designer-made templates. Customize an email marketing template by adding videos and backgrounds and modifying the colors, fonts, and other elements. 

well-designed email templates

Image source: wix.com.

Additionally, whether you use templates or create your marketing emails from scratch, focus on your message and keep your design simple and clean. 

Consider laying out your email content’s elements in a hierarchy. Place your most relevant information or the key takeaway at the top so they’re obvious when subscribers open and scan your message. 

If you have the in-house expertise and skills, you can also code your email marketing HTML templates to have more control over your design. 

3. Test your emails

Testing your emails is crucial to check for broken designs, incorrect or untracked links, and grammar and spelling errors. It also lets you see if your email images, texts, and fonts display properly. 

Follow these quick tips when testing your marketing emails.

  • Test across multiple email clients and ISPs, such as Gmail and Outlook, to see how they look. You’ll know what content, design, etc., to tweak accordingly.   

Not all email clients are the same. Some campaigns you design using an email marketing platform’s email builder, for instance, might look a bit different in your contacts’ inboxes. 

Omnisend lets you test your email campaigns and automation easily. You can preview your message in the Editor, send test emails to multiple email addresses, and deliver campaigns to test segments. 

Image source: omnisend.com. 

  • Know your email’s best version by running A/B tests. Doing so can help you determine which subject lines, content, designs, Call-to-Action (CTA) buttons, and other elements generate the most clicks and opens (among other things). 

Use reliable email testing tools with robust features, such as spam tests, sender scoring, defect tracking, and deliverability optimization insights. 

Running A/B tests allows you to experiment with various email versions to see how your modifications impact your results.

4. Leverage automation

One of the benefits of investing in email marketing is that you can automate a huge part of it, from your welcome email series to follow-up messages you send to customers after they purchase. 

Automation eliminates manual work while streamlining your communication with your subscribers and your email marketing workflows.

Some of the best practices for adopting email automation include the following. 

  • Plan your workflows. Create an email automation workflow plan to help ensure your efforts align with your email marketing goals, ensuring you stay on track. 
  • Keep your email list clean. Running automated email campaigns without checking and cleaning your email list regularly leaves your messages in danger of getting flagged as spam. 

Clean your email list to remove invalid or fake emails and spot risky contacts that can increase bounce rates and ruin your email deliverability and sender reputation.  

  • Use the right email automation platform. While countless email automation tools are available online, opt for a solution that best fits your unique business needs. Research, read reviews, and try the email automation tool if you can. 

Automation saves you boatloads of time and resources, allowing you to focus more on creating valuable content and increasing your returns.   

5. Measure your campaign performance

Determine whether your email marketing campaigns drive your expected results by tracking and measuring their performance.

You’ll get valuable insights into areas for improvement and parts of your campaign you’re doing well and should focus more on. 

The key email marketing metrics you should monitor and measure include the following.

  • Click-through rate. This is the percentage of recipients who clicked on one (or more) links within your email. 
  • Conversion rate. The percentage of recipients who clicked on links in your emails and completed your desired actions, such as buying your product or joining your giveaway.  
  • Bounce rate. The percentage of the total emails you sent that were unsuccessfully delivered to your recipients’ inboxes is known as your bounce rate. 
  • Return on Investment (ROI). Your email marketing ROI is the total revenue divided by your total spending. 

Track and monitor the metrics that matter most to your email marketing efforts and business to get a good picture of your campaigns’ performance. 

Get your email marketing started

While email marketing isn’t rocket science, it takes a few tips and tricks to nail it and drive your expected results. 

Jumpstart your efforts by developing a solid email marketing strategy, learning best practices, and investing in reliable tools.   

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Team NGA

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