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Some of the biggest companies in the entertainment industry are testing and deploying augmented reality and virtual reality devices (AR / VR) for a wide variety of work-related applications to improve their capabilities and inspire more potential applications. Innovative marketers are using AR / VR technology to enhance customer experiences with their Adtech, Martech and Retail businesses, products and brands that analysts expect to account for a significant share of AR and VR revenues over the long term. 17 applications allow customers to interact with brands, visualize products and customize their preferences. At Ikea, customers can use specialised apps and headsets to explore different ways of designing their homes in virtual reality, change lights, change colours and dimensions and see what they see. 

As virtual reality (VR) has conquered the entertainment and gaming industries, it becomes increasingly clear that augmented reality (AR) will transform the business world and transform the way companies operate and maintain their machines and train their employees. Hardware developers are making AR and Virtual Reality headsets affordable and user-friendly, and startups are developing new uses beyond games by utilizing the technology for marketing, healthcare, space exploration and more. Just as touchscreens in the real world are found in the real world, immersive real-life experiences in virtual and augmented reality signify a new way of working, communicating and working within the company. 

Technologies such as Apple’s ARKit, Google, and Microsoft’s Dynamic 365 ensure that augmented reality permeates our daily tasks today and for the foreseeable future. Augmented reality instructions and information overlays for manufacturing companies working with AR solutions to develop powerful real-time analytics tools that combine advanced image recognition technology, computing power, Internet of Things (IoT) devices, internal databases and AI to provide meaningful insights into manufacturing processes. Innomind Quality Engineering and Testing Services leverages its extensive solution expertise in product development, QA testing, test automation, embedded chip engineering, platform integration, security and emerging technologies to deliver better opportunities for companies seeking seamless, immersive experiences for a diversified enterprise segment to empower companies with AR, VR, and MR. 

Augmented reality is a set of technologies that superimpose digital data and images on the physical world and affect businesses, industries and many other types of organisations, from universities to social enterprises. Another technology related to AR and VR that users and businesses should be aware of is XR (Mixed Reality). XR is a mix of multiple technologies that relate to the real and virtual combined environment, human-machine interaction, generated by computer technologies and wearables. 

Augmented reality, a set of technologies that superimpose digital data and images onto the physical world, will transform the way companies serve customers, train employees, design and create products and manage their competitive value chains. The future may appear bleak, but with the advancement of alternative reality technologies such as virtual reality (VR), augmented reality (AR) and its younger cousin hybrid mixed reality (MR), as they will be shown in 2018, viewers may soon see Ready Player One, an upcoming Steven Spielberg film that uses VR head mounted devices (HMDs). Facebook boss Oculus believes that smartphones will replace smartphones and that virtual reality technology will become a central part of how we work one day. 

Augmented Reality (AR) is an emerging trend in marketing and sales strategies that enables brands to offer their customers a unique experience and convenience on their mobile devices. In April, further research on the required signs was conducted by Denver-based Gutcheck, an agile market research firm. They pointed out that the combined AR and VR market will grow to 150 billion dollars by 2020, while augmented reality is estimated at $120 billion and continues to grow. Digital Marketing Trends for 2018 Marketing with Virtual and Augmented Reality Latest trends and innovations in the use of VR, AR and interactive video to keep an eye on 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and is considered the number one content consumer channel. 

Virtual reality (VR) can enhance your training and customer loyalty experience with bespoke virtual worlds created to simulate specific business situations. Companies like Walmart rely on VR to offer better training solutions to their employees. Headsets and other devices can create mobile virtual reality experiences and augmented reality experiences that can also be shown in places other than laboratories and play centers. 

Virtual reality (VR) is a technology that creates and simulates a three-dimensional environment that users perceive as real and provides an immersive experience in an artificial environment. Augmented Reality (AR) enhances users’ experience in the real world by distributing additional digital content and information across the physical world as though it were their own space. The next generation of VR applications will have higher resolutions and will require the adoption of advanced technologies such as 5G to reduce latency and provide users with a more immersive experience.

Jaunt, a start-up who raised $100 million for VR hardware, software, tools and applications has a content developer of virtual reality apps linked to low-cost Google Cardboard headsets. Andrew Bosworth of Facebook’s Reality Lab believes virtual reality has value that goes beyond gaming and entertainment environments, and Oculus headsets are becoming increasingly popular in business environments. 

BlueBrain is a Cratus Technology Inc. product which is capable of acquiring data from hundreds of sensor combinations and transmitting it to an augmented reality headset or virtual reality headset in real time. Magic Leap is working on the so-called Mixed Reality Light Field technology, whereby a digital image is projected through a transparent lens onto the human retina.7 The light field creates a 180-degree field of view that is wider than any other current mixed reality headset, close enough to see the real world in 3-D and merge the image with its surroundings. 

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