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How To Measure SEO Success: 4 Metrics To Track

Digital marketing analyst people working on internet advertisement campaign analytics data on key performance indicator dashboard, metrics and KPI on computer screen, business strategy, investment

One of the most essential and significant ingredients in having an effective online business is believed to be optimizing sites for search engines. 

Commonly called SEO or search engine optimization, it’s said to be the driving force in online marketing for most companies and websites. Analysts believe that the higher a site ranks on the search engine results page, the higher the chance more audience might visit the site. This potentially attracts possible traffic and clicks. The process of SEO optimization isn’t as easy as it sounds since it requires extensive research, thorough planning, and constant monitoring of results. 

Key SEO Components To Monitor

Many businesses are said to track their SEO efforts through various tools available online. Such tools include search engine results page or SERP position checker and the like. If you’re planning to start working on your site’s optimization, it’s crucial that you first know what KPIs are. 

KPIs, or key performance indicators, refer to the quality and quantity of data you’ll use in analyzing your optimization efforts. SEO optimization may initially cover keywords, content, link building, and other components that are used for ranking. They may also include the techniques and methods used in the whole process to achieve the desired result. 

If you’re still clueless as to what should be included in your site’s SEO plan KPIs, here are some of the critical metrics you should monitor:  

  1. Bounce Rate 

Bounce rate is a web statistics term used commonly in web traffic generation analysis. It represents the exact percentage of visitors who visit a website and then abandon it without viewing any other pages on the same site. The figure’s calculated by adding the total number of page views for each one-second interval and dividing it by the total number of unique visitors.  

Several factors are believed to contribute to a site’s bounce rate. It could be that the landing pages aren’t relevant to the keywords your audience searched for in search engine pages. Also, it might mean that your overall site isn’t very appealing to site visitors. To ensure you have relevant content that’d help lower your site’s bounce rate, you can use tools like an SEO editor that grades your content. Aside from that, you may also want to review your webpage’s design to make sure it’s as pleasing as possible to make your visitors stay longer.  

Additionally, you can use analytics tools to track where your visitors are every time they come to your site. With this, you’ll be able to determine the number of site visits that turn into sales. By knowing the most popular traffic source of bounce rate, you can optimize your website for that particular traffic source and make your site more effective and profitable. 

  1. Organic Traffic 

Organic search engine traffic is all the traffic that’s generated without any form of paid advertising. In Internet search engines, natural organic search results are query results that are calculated purely by mathematical algorithms and never influenced by paid marketing campaigns. It’s said to be a great way to view your site to determine its potential for better performance in terms of traffic. 

Backlinks are critical when it comes to organic traffic. The reason they’re so important for organic traffic is that they’re links that come from high-quality websites with relevant content similar to your site’s theme. It’s said that the more quality content you put up on your site, the more chances that high-quality sites will link back to your domain. If your website, however, doesn’t have anything to do with those other sites’ subject matter, they won’t bother linking back to you at all.  

Team of business people analyzing marketing, sales, operations, financial, or trading metrics on digital analytics report dashboard with key performance indicators (KPI)
  1. Click-Through Rate 

A given site’s click-through rate is the exact ratio of visitors who clicked on a particular link from your site to the total number of visitors who viewed a page or ad or clicked your site through searching relevant keywords in search engine pages. This ratio can be used to evaluate how well your keywords are performing in terms of giving you organic traffic.  

Click-through rate is calculated by dividing the number of clicks your ad or site receives from keyword searches, divided by the number of times the ad or site is shown in search engine results pages. An impression is the number of times a particular user sees your site or ad on search engine pages. Hence, when you have five clicks for every 100 impressions, your calculated CTR would be five percent.  

Search engines are said to rank specific sites higher than others based on their click-through rates. Thus, having a high click-through rate will increase your chances of getting a better ranking and, therefore, better results from your SEO strategy. 

  1. Site Speed 

The importance of website speed shouldn’t be disregarded. Website speed plays a critical role in the success of a website. The faster a site operates, the greater number of people are said to be willing to visit it, and the more time it’ll save the company. Web speed also refers to the rate at which pages are initially loaded and displayed in the user’s browser.  

One of the most frustrating experiences when browsing the internet is said to be waiting for a page to load completely. Many factors are believed to affect a site’s average speed. Some of the more important ones are the number of images, videos, and other elements that make up the page and its download speed. Specific factors that affect these areas may include:

  • Data being transferred;
  • Webpage’s total size; and,
  • The total number of individuals visiting the site and accessing its servers.

While some of these things can’t be changed, you can still alter how information is presented on the page.

Final Thoughts 

All SEO metrics are designed to provide you with information about the effectiveness of your SEO strategies. If you don’t track SEO statistics, you’re blind to the changes and improvements in your site. You simply won’t see what’s working and what isn’t working for your website. With so much information at your fingertips, there’s no excuse for neglecting this crucial aspect of your business.    

You need to make adjustments to your SEO strategies based on the results of monitoring these metrics. Bounce rate and site speed ensure that your target audience stays longer on your site while providing them with a positive user experience. A positive user experience also includes providing high-quality content and also following tips to ensure a well-designed website.   

Click-through rate and organic traffic will help you ensure you have good quality content so your target audience will click your site once you appear on search engine results pages. Always be consistent in monitoring these KPIs so you won’t miss out on the opportunities of earning more from an effective SEO strategy.  

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Anurag

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