The primitive forms of artificial intelligence we already have proved very useful. But I think the development of full artificial intelligence could spell the end of the human race.’’- Steve Wozniak
Artificial Intelligence has been the most controversial technology due to its highly productive benefits and potentially uncontrollable consequences.
Many great scientists and researchers have talked about its good side along with the unignorable devastation it is capable of doing. Nonetheless, its application is still unstoppable and unhindered. You can find AI from mobile servers to online platforms. Its integration is vast and profitable. It has opened new doors and disrupted multiple industries.
In the world of marketing, AI is playing the role of “humanizing” brands. It is giving a voice, tone and personality to the online business breaking down the barriers of the digital medium and bringing audiences closer to brands.
How Is Artificial Intelligence Reshaping Customer Experiences
With the help of Artificial Intelligence, you can collect data and build the most personalized campaigns for your customers. It helps in building emotion-driven content that can connect with the audience. It has been observed that AI can detect and deploy emotional cues and languages just as well as humans if not better.
To build brand relationships, it’s important to create real connections through emotionally relevant content that becomes memorable for the audience. When it comes to enhancing customer experiences, AI can create better suggestions and assumptions based on the customer behavioral pattern.
Irrespective of the industry, AI has the power to facilitate consumers to shop online efficiently. Artificial intelligence in fashion, service-based industries and e-commerce platforms have introduced many advancements particularly in offering seamless and fastest customer experience.
Here are some ways AI is humanizing brands.
- Improved Personalization
With the help of Artificial intelligence, customer segmentation has advanced to a whole new level. Making customers feel valued has become an integral clause in the marketing strategy. Analyzing behavior and the predicted journey to reach the sales funnel has become easier with AI. It is now offering personalized recommendations that help in building strong relationships.
Disney’s Next-gen tech is a step towards personalization. First, it offered Magic Wrist Bands to help visitors make purchases and enjoy their rides without experiencing any waiting lines. In addition, it is now working to make recognizing customers through shoe soles possible and all of it with the help of AI.
Apart from this, Thread, a renowned UK-based clothing brand offers AI personalized solutions to customers online. They can get recommendations from the data collected from the customers.
- Actionable Feedback
Getting feedback is important to make sure your product or service is in the right direction. Some advanced survey tools integrated with AI gather review messages, feedback and meaningful insights with real-time recommendations made by customers. This greatly helps businesses to improvise their services and products and build a strong bond with the clientele.
As the digital market is becoming more dynamic, it’s imperative for business owners to understand the customer pain points and aspire to create a seamless experience. The methods used in the traditional process have failed to provide robust strategies for betterment. But with the help of AI, it has become possible to immerse in the market and dig out tech-driven ways to gather customer feedback.
According to Marketing Charts, below shown are the AI potentials that have transformed the market research industry.
- Enhanced Customer Experience through Chatbot
Chatbots are without a doubt one of the most important contributions of Artificial Intelligence to the eCommerce industry. Conversational bots enhance the customer experience by grabbing potential leads and detecting behavioral patterns. The data collected help in powering up the sales funnel. The chatbots behave like human brains. They continuously monitor visitor’s behavior and make relevant recommendations that can be used to create intuitive interfaces.
Chatbots have a role when it comes to coupon marketing as well. Voice assistants like Amazon’s Alexa and Google Home could incentivize customers to purchase by offering relevant coupons and discount offers. In fact, Google and retail store Target experimented with a voice-activated $15 discount to test their effectiveness. Customers had to say “spring into Target,” for their Google Home device to redirect them to the offer.
- Round the Clock Solutions
AI helps in offering simplified browsing processes helping visitors get faster solutions when surfing online. Not only this, AI tools assist in providing product recommendations and views by analyzing previous purchases.
With the help of AI, you can offer around- the-clock services online. Create automated responses and ensure to keep your brand online all the time. Your visitors can be facilitated to make educated purchase decisions online, whenever they want.
- Emotion-Tracking through Algorithms
AI has given the world a new form of robot. One that understands emotions and helps humans connect with one another. From responding to queries to interacting with customers, AI-powered robots have a lot to offer. However, their biggest contribution to a business could be the assessment of human emotions.
Facial recognition, voice recognition and emotional intelligence features of AI could be leveraged to redesign the customer experience. Google Assistant, Apple’s Siri, and Amazon’s Alexa could produce a good database to understand customer emotions. Gartner’s manifestation says, “By 2022, your personal device will know more about your emotional state than your own family.” With brands utilizing this data effectively, engaging the customers would be a breeze.
AI creates a potential toolkit for marketers to dig out comprehensive data that can help engage different demographics. If you want to build better relationships with your target audience, utilize the capabilities of AI and expect the best outcomes.
Using algorithms, robots and machine learning effectively can put life in your brand and stop it from becoming a cold, corporate entity. AI is a product of the human mind. It can be used to foster a strong, authentic and emotional connection with the customers.