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How to Build a Brand for Your Mobile App

How to Build a Brand for Your Mobile App: Strategies, Tips and Examples |  by tubik | UX Planet

You’ve developed your app, congratulations, well done; you should be proud.

But what now? 

Publish, monetize, sit back, and cash in?

Sounds great.

But here’s the thing: 

There are an estimated 1.85 million mobile apps available on Apple’s App Store, 2.56 million apps available on Google Play Market, and thousands more being launched every day.

So, the world’s not exactly short of apps. 

What’s worse, it’s estimated that only 0.01% of consumer mobile apps ever turn a profit; that’s a 1 in 10,000 chance of cashing in!

To be successful, you need more than a correlation of fantastic design and optimum functionality.

You need to know how to build a brand for your mobile app.

Before you start on your app branding journey, it pays to know your destination and why you’re taking it.

You can find those out by answering these questions: 

  • Who is your target audience?
  • Why are they going to use your app?
  • What’s your app’s USP (unique selling point)?
  • What makes your app better than your competition’s apps? 
  • What’s the tone of your app? Is it formal or informal? 
  • What’s the look of your app? What messages do the colors, shapes, images, or illustrations convey?
  • How will future users gain information about your app? What are the channels of communication between the users and your app? 

Mobile App Branding Strategies

Once you’ve answered those questions, it’s time to build your brand mobile app image. 

There are significant steps you need to consider when designing the strategy for your app branding. And the process requires some essential techniques and features; automated design platforms are a beneficial resource for building your strategy elements, all of which should be based on market exploration and user research to ensure you find the right solutions. 

And we’ll start with your app’s icon:

Often confused but never the same.

Logo’s and app icons are two completely different design principles and require a different approach. 

The main difference between an app icon and a logo is the shape and dimension. You can create a Logo for a particular proportion and size, but for an icon, you must consider the app store’s limitations and ensure your app is designed in every possible resolution. 

You create an app icon to represent your idea, its operation, or action. Your icon summarizes the operation of your app through graphical representation, transferring it to the end-user. Apps are used in responsive web design to create action, like a house icon directing you to a website’s homepage. 

While they may seem small and insignificant, they are hugely important for building your app’s brand. They are what catches the user’s eye, so they must engage and connect on a level that makes them feel comfortable and confident in using it. 

2. Choose the best name for your mobile app

While your icon is the graphic representation of your mobile app, your name is equally important, and both must effortlessly connect and complement one another. 

You can choose a name based on your app’s functionality or use one that identifies both the service and your business. Whichever route you choose, your app’s name should be relevant and easy to understand and pronounce, so it remains memorable to users.

Your branding goal is for people to relate your app’s name with ease of use and convenience. It’s no wonder why the world’s leading apps mostly have short, singular words. 

3. Create an optimized app landing page 

Your app’s landing page is essential regarding branding and functionality. It must be fully optimized with your call to action above the fold, so it`s easily accessible for users to see and use. 

Your landing page’s purpose is to provide a direct download link for your mobile app. You can also populate it with your app’s tagline (a brief, catchy description of what it does), an outline of your app’s user advantages, how it’ll make their life better, and a “How to installation process” if required.  

4. Personalization and Onboarding

New experiences cause a certain level of discomfort for people, and onboarding is all about providing easy to use steps and techniques whose objective are to comfort newcomers and introduce them to your app. 

You can use tutorials, tooltips, textual prompts, all infused with your branding to reinforce trust and consistency. These tactics remove possible inconveniences and help make new users feel comfortable and more likely to reuse your app and recommend it to friends.  

While also supporting your branding by providing a positive and memorable user experience, happy users become loyal ones. 

5. Personalize App’s User Experience

The last thing you want as an app developer is to publish your app to discover it has bugs that destroy a user’s experience. Apart from your professional disappointment, it’ll also ruin your app’s reputation, and we only get one chance to make an excellent first impression. 

So, before publishing, you must have your mobile app examined extensively and ensure every possible pitfall has been tried, tested, and confirmed to be ready. 

You can go a step further and create unparalleled brand appreciation by personalizing your app’s user experience. You can do this using artificial intelligence (AI) and machine learning technology, all available now and proven to help businesses better understand their app’s individual users’ experience, preferences, and choices. 

6. Enable Users to Refer a friend and Share the App 

Social media is, by far, the most powerful way of building mobile app branding. 

Users love to share what they believe will be useful to their community, especially a recently downloaded app they’ve discovered that provides an outstanding user experience. But they need a way of doing it that’s easy and convenient. 

Allow users to spread the word across various platforms, text messages, emails, and social media channels. Enable them to promote your app and brand for you by giving them the option of referring your app. 

Recommended mobile apps are far more likely to be downloaded, and word of mouth is still a crucial element in any branding strategy, as it’s free and trusted. 

7. Graphics

You can create a unique feeling to your app by using graphics, helping it stand out within the crowded app market place, and reinforcing your brand’s presence.

Custom graphics are perfect for this strategy, as you can create an aesthetically pleasing mobile app that grabs user’s attention by being beautiful to look at and desirable. 

You can also use custom graphics to significant effect while designing your app’s icon, your mascot, all your branded interactive elements, and custom illustrations.  

8. Maintain Consistency

Great mobile app branding is all about consistency, as this provides users with instant recognition, leading to trust and engagement. 

When developing your mobile app, implement brand guidelines, including icons, color schemes, and typography. You aim to deliver all your relevant content in a highly appealing way to your end-users, ensuring that consistency is created using elements like your app icon, color, and fonts throughout your app’s various screens.  

Remember, the more we see something the longer we remember it, use consistency to make your mobile app memorable. 

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Anurag

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