The mobile industry has seen exponential growth in the past few years. Mobile apps play a pivotal role in the success of many companies in different ways. As the saying goes, think of anything and “there’s an app for that”! But even though thousands of mobile applications available on the stores, there are significantly fewer apps designed for women.
But all this is seeing a tectonic shift now – with more apps developed for women coming up on the store and helping empower women in ways which were not discussed openly till a few years back. Whether it’s helping you get out of a tricky situation or sending a distress signal to a loved one, there’s an app for it. Smartphone apps are playing an effective role in this area and showing the way forward.
Here’s how smartphones are becoming the knight in shining armor for many women across all walks of life
1. Security & Safety
There are many personal safety apps out there that help women feel more secure. These apps let them send SoS messages, share their location, and record videos if needed. Apart from that, easy access to social media apps using smartphones can make it easy to summon help.
2. Health trackers
Personalized pregnancy trackers and apps to track vital stats are just some ways smartphones are helping women keep a better account of their health. Other apps created especially for women help keep a health journal, record vital stats, and also connect with other app users. There are also apps like Spitfire Athlete where women can see the workout plans for highly-rated female athletes and track their own health programs.
3. Social life
A lot of the dating apps out there have men incessantly send inappropriate messages to women. There are now apps out there which are developed keeping women in mind and helps them make the first contact
4. Overall convenience
Apart from these apps, there are many smartphone apps available that can make a person more efficient. Budget trackers, To-do lists, cooking apps, travel apps (with a safety angle built-in). While these don’t specifically have a gender dimension to them, it has definitely made life easier for a lot of women (and men)
NewGenApps is a top company that has developed many top-selling apps across various genres. Some of the health apps developed by us for women have also gone on to be featured by Apple and Google on their respective app stores as well as being featured in multiple blogs.
If you have an idea for an app that you would like to discuss, do get in touch.