Today the concern of mobile application usability is a major worry for many organizations. The users demand a consistent mobile application experience. So, in this unique situation, usability has a fundamental responsibility in improving the user experience. The comfort and ease of access or finishing a specific objective through a mobile application contribute fundamentally to the mobile app’s ease of use.
Usability adds to how a user perceives about your application – negative or positive. Henceforth, neglecting usability concerns can affect your business contrarily.
Usability is a that keeps up the connection between the user and the product. A mobile application with high ease of use quality is not at all difficult to learn for the user, and the interface is likewise straightforward also for new users. It upgrades the recovery feature of the app and boosts the odds of its success.
Mobile app usability includes a few variables regardless of whether the user even likes your application, covering:
- Performance – how quick someone can get from opening your application to accomplishing their objective
- Intuitive design – how simple your application is to utilize dependent on the rules of the game other application interfaces use
- Memorability – how much your app emerges from the rest
There are a few practices which you can use for decreasing the usability problems in your mobile application which are as per the following:
1. Platform usability
A typical dissatisfaction for smartphone users is not having an application that runs on their particular model mobile device. iOS and Android, for instance, are two definitely unique platforms.
You can’t just clone an Android application for iOS and the other way around. All operating systems cling to a unique design, programming, and interface contemplations. For instance, navigation for every platform varies drastically. iOS, for one, doesn’t have a “back” button as Android. For ideal usability of the mobile application, the application needs to integrate a reliable and transparent approach to return on each screen.
In view of that, you ought to develop your application to have a native vibe so your clients can intuitively connect. It’s a smart thought to have a budget plan for this so you can streamline your application for the most popular iOS and Android devices.
2. Missing affordance design for user inputs
Affordance gives the correct signs that empower app users to play out the best possible actions to finish a job. The standards of affordance that are connected on a site will most likely not function as they need to be for a mobile application.
It is due to the fact that, for mobile applications, a user is regularly frustrated among static and intuitive components, various screen-size or method of input from a finger tap to utilizing a pointer to state some. It implies different components including the content, the textbox, as well as activity buttons should be clearly distinguished.
The design ought to be with the end goal that it productively gives signs of information to the user about when to tap when to type, and when to browse the content. Frequently, the design is just related to cool fonts styles and feel; and neglects to instruct users how to interact with different components within the application.
3. Not paying attention to the onboarding
In case that you need new users to stick around, you have to ensure that they find what’s intriguing, notable and remarkable about your application amid their initial couple of visits, or the onboarding stage.
When you do not persuade them to come back in the first week, you are probably going to lose them until the end of time. There is simply an excessive number of different apps seeking user’s consideration. Truth be told, studies have demonstrated that you may lose the majority of your users when you are not listed as the best application in the App Store. One approach to connect with individuals could be a single onboarding-centered message pop-up sent to new clients amid their first week on the app to make them return.
4. Brief and clear content
Clarify your content on the mobile app. What is your primary concern? What thought are you attempting to pass on? Your application should be brief. You have to offer the users just the data they require to finish their objective and nothing more.
For instance, for e-commerce applications, you have to give your clients all the data that they require to place an order, without withholding any essential data.
Notwithstanding, a lot of data will result in poor UX. You have to realize where to strike the stability.
5. Easy navigation process
One of the primary issues that clients have when utilizing mobile applications, especially for e-commerce platforms, is poor navigation.
Imperfect navigation parts need no specific depiction – they make the application look amateurish, create dissatisfaction and frustration in app users and can unleash destruction on the application’s standards for dependability.
The applications with complex qualities are hard to utilize and provide poor navigation. When you discover any trouble in implementing an online activity, for example, booking, shopping, or seeing anything over the web this is a result of inappropriate navigation. Some applications accompany extraordinary features for solving such navigation problems and fixing user concerns.
6. Landscape and portrait adjustment
Simply envision, you spent your money on costly engineers, months of the grind of programming and coding stuff and made it look incredible by enlivening with most outstanding graphics and that costly application isn’t chipping away at Landscape.
Is it right to say that it’s funny?
The level of this issue is fundamental to the point that occasionally even trained engineers skip. Each mobile application ought to have an appropriate UI/UX for these two modes to be effective.
7. Get rid of unresponsive gestures
Unresponsive gestures are an immense interference case for any application’s ease of use. Unresponsive gestures happen when a user plays out a gesture and gets no reaction/response from the application. It is likewise an umbrella term that comprises a couple of problems such as counter-intuitive gestures, buttons that don’t work, and UI components that are mixed up as navigation components when actually they are most certainly not.
Consider the possibility that the application expects clients to swipe when they believe they ought to tap. All the more vitally – how can one spot such a usability concern and remove it?
The perfect method is to utilize qualitative analytics tools like touch heat-maps. This kind of device can help application developer spot unresponsive and counter-intuitive signals easily, improving ease of use and thus, retention rates.
8. Implement autocomplete
Autofill option is also amongst the best features that could get your application additional marks from its users.
Including the features such as billing or shipping address or credit or debit cards details, over and over, isn’t something a user wants. You can incorporate the auto-filling feature to your application, that will help the app user while filling any earlier utilized data.
With this option, you could help the user in saving his/her time and effort both. The autofill option will diminish the mobile application usability problems and advance the user experience as well.
9. Employ lesser number of steps
A small screen of mobile needs an eased-out experience in order to get users to use it efficiently. As browsing on the phone is not significantly as quick as it is on a laptop, it is relevant to lessen the number of clicks the user has to apply.
The mobile application that accompanies lesser steps, buttons, input fields, and pages are increasingly usable. It supports the users in finishing their required activity with only a couple of steps effectively. You can permit altering features for the saved data, with the goal that user can without any stress upgrade the data at whatever point required.
10. Quick movement
Use scrolling as much as feasible, as mobile users favor scrolling down a page to use information rather than skipping around between multiple pages. However, side scrolling is a strict no-no. Thriving applications do not make people scroll sideways, and they also make them scroll down just in case they need to.
Concentrate on offering an experience where users can immediately move through the buying process quickly.
11. Include user testing and review
Usability of the mobile application can be improved impressively through user testing and review. Rather than accepting what clients expect, it would be incredible when you could really get an idea regarding it. Let users give their significant review through in-application surveys and gain an understanding of their choices and necessities.
Moreover, falling back on mobile A/B testing platforms can give you a chance to test your application usability. A/B testing enables you to analyze at least two varieties of a specific application’s design and layout.
From contrasting the viability of buttons with getting an idea regarding the conversion rate through a specific format, A/B testing works significantly in improving mobile application convenience.
If you need help with your mobile apps, do get in touch and find out how we helped some of the top selling apps get there.