Internet usage across the globe has increased immensely over recent years. This has opened up marketing opportunities in different industries, including music. But then, the digital marketing space is fast-paced, and trends get replaced by new ones now and then.
This makes it essential to ensure you stay ahead of the curve as a musician. You can do this by updating yourself with the latest marketing trends in the industry. This article presents the music marketing strategies to help you reach your target audience almost effortlessly.
Let’s get started.
1. Consider Online Streaming
Online streaming is an effective way to get your music out there. There are various online streaming channels you can use to build an audience and sell your brand. For instance, you can create an account on Amazon, Apple Music, Spotify, Deezer, YouTube, etc.
These platforms have millions of users who you can turn into fans. An excellent example is to create free music for YouTube and build a solid fanbase on the platform. You can also monetize your music by earning from YouTube ads while providing free music to your fans.
2. Market on Music Websites
Another excellent music marketing technique is marketing on music promotion sites. Such websites boast a global audience with diverse interests and tastes. You can easily turn these numbers into a solid fanbase on these websites and build your brand.
But then, the first step should be making great music. Building your brand on such websites will be easier if people find your music appealing. Also, choose the best music promotion site before getting started. Not every site will offer the expected values, making it vital to research.
3. Create Your Website and Email List
You can also easily build your brand using a personal website. This should be your priority if you want to start building an online audience. Ensure you invest in a sleek, professional, and attractive site. Your website is the base of your online presence; give it the attention it deserves.
A dedicated email list is another effective music marketing tool. Using email marketing can help you reach many people with a few clicks. You can include links to your website in the emails you send. Then ensure your website has relevant content like your music, bio, images, etc.
4. Aim at Getting Playlisted
You cannot mention streaming without thinking about getting playlisted. As mentioned before, there are free music online apps and websites dedicated to marketing. You can get your name out there by getting playlisted on these apps and sites, as it can help increase your visibility.
You can also consider the popular platforms that do playlisting. Examples of these include Spotify, Apple Music, and Deezer. However, getting playlisted on such media can be tricky for a budding musician. Start by building your brand from smaller platforms, and you’ll get there.
5. Get Press & Blog Coverage
Press coverage can also provide a fantastic opportunity to sell a musician’s brand. You can have your music featured in magazines and blog posts within your niche. Hiring a public relations expert can help you find opportunities and market your brand to potential fans.
PR can be expensive, depending on what you want. If you are a new artist, you can consider doing it yourself to avoid messing your budget up. In the end, the aim should be to get featured. Once you have the chance, market your brand and tell people where to find your free music.
For instance, you can tell them where to download free music. This will make it easy for those looking for royalty-free music and free music for videos to find it. That way, your music will go farther than it could have gone.
6. Leverage The Power of Social Media
Developing an engaging social presence can help you market your brand and career. The numbers on social platforms keep growing every day; you won’t go wrong with them. You can start building your presence on spaces like Snapchat, Instagram, Facebook, Twitter, TikTok, etc.
However, you do not just become a star on social media. You need to invest in your content by making it interesting, engaging, and consistent. Also, keep your profile handles simple so people can remember them easily.
7. Consider Messaging Apps
This is one of the least tapped music marketing platforms today. Messaging apps have become popular in recent years because of how efficient they are for communication. Some of the most used messaging platforms are Facebook Messenger with 1.3 billion users and Whatsapp with 1.6 billion users.
You can create short snippets of your music for these platforms. For instance, Whatsapp and Facebook have status features accommodating 30-second or even longer clips for 24 hours. Such clips spread fast on these platforms as people download and share them with friends.
You can also learn how to make a slideshow with music and pictures for free. This is an effective way to make those short videos enjoyable. Also, create captions guiding viewers on how to download music for free and use it in their videos.
8. Work with Influencers
Another effective way to sell your music brand is by partnering with influencers. These are people with an online following that they can influence. For instance, they can influence them to buy a specific product or listen to a genre of music. This can be a perfect way to get your music heard.
It would be best if you partnered with influencers who have many followers. This can be on Snapchat, Facebook, TikTok, Instagram, etc. For instance, they can create short videos, dancing to your music to market it. They’ll tag your social page handles on those videos to direct traffic to you.
Those are the trends to keep in mind when marketing your music. The key takeaway for you as a musician is that you need to build a solid online presence. Also, you need to get familiar with strategic marketing tools such as free music apps and music promotion websites.
That will make it easier to build and market your brand. But then, the music startup space has changed incredibly over the years. You can expect new trends to come up in the future, so be constantly updated. Staying ahead with these tips will help you take your music career to the next level.