Making a great app can be an incredible business move, and it certainly comes with a range of different benefits. You can advertise, increase your customer base, and work closely with other great brands. While you might think that it’s easy, you would be amazed at the number of fantastic apps that never make it due to a neglect of the commercial side of a business. Whether you like it or not, app success requires a lot of hard work as well as a creative venture.
In this article, we are going to talk about some tips for making a commercial success of your app. Interested? Then keep on reading!
Know Your Market and USP
When it comes to designing and advertising an app, the most important thing you can ask yourself is, who is going to use this? This is a question for not only app developers but anyone promoting a product. At the end of the day, it is central to the entire operation.
The first step is knowing who they are, but beyond that, it’s essential to be fully aware of what they want, need, and expect from the app. Who are your biggest competitors? What does your app do that is different or better than theirs? More features? Cheaper price? Fewer adverts? Know your advantage and play up to it. This is where research is also fundamental so that you can know what the current market is like and what is most popular.
Focus on a Simple Design
If you haven’t created an app before, then you might be tempted to include as many features as possible. However, it’s important to avoid this, as it can make things overly complicated. You want to choose a design that is simple, aesthetically pleasing, and efficient, rather than adding too many buttons and extras.
Ensure that your team is on the same page and try and come up with ideas together. Creating an app that is too big might result in further issues and inhibit its overall performance. It’s definitely a case of less is more when it comes to the design and feel of everything.
If there’s one thing that can kill a new app’s reputation stone dead, it is the overabundance of bugs and issues. It’s important to have a thorough testing phase, often known as a Beta version. You need to be able to find a willing group of users to be the guinea pigs for this. These need to be skilled professionals who will write down every issue they come across, from small to large ones. However, it can also be beneficial to incorporate a few regular individuals who are similar to your target market.
You can get a Beta group by offering incentives, early and/or free versions of the full app, when available, or even financial rewards, if your business can afford it. One thing to be aware of is the fact that avoiding the words Beta or Trial in your app title greatly reduces the chance of rejection from the app store. The last thing you want is to end up with further issues down the road.
You almost always see the phrase, “In-App Purchases” on every app you download these days, so it’s not something to shy away from. What is important is to not make the experience too dependant on high amounts of or value of in-app purchases. This can be a major turn-off for many individuals, as they can’t enjoy anything without having to spend high amounts of money (which not everyone has).
Keep things to a minimum, and offer free benefits here and there, like watching a sponsored video. You should also give users as many options of payment as possible, buying via the store, card payments, PayPal, and even buying and selling bitcoin. It’s a great way to open yourself up to more customers.
Free or Paid For
This question may be the biggest question of all, do you charge for the app itself or monetize it in some other way? Both methods have their merits, and there is no one size fits all answer to this question. When you take a look at the app store, you can easily see that there is a great divide.
If you decide to offer the app for a purchase price, then you need to justify why you can. It will also impact the ability to utilize in-app purchases. If there are rival apps that are just as good or better for free, then you are off to a non-starter. However, if you offer a free version, there are also other dilemmas. How many ads do you offer? And how many purchases should be available? This is possibly something to pay careful attention to from your beta testing feedback.
Get it Known
You can have the best app in the world, but if no-one finds out about it, then it is not going to be a success. Think about all of the thousands of apps that get lost in the app store every single day. A great way to get its name out there is to contact prominent bloggers and reviewers to try and get exposure for free. However, this isn’t always possible. You may have to put a bit of money into advertising in order to get the ball rolling. You also want to make sure to get it in both the Apple and Android app stores and remember to promote it yourself via social media and online forums.
By following through the tips above, you can benefit your app in the best way and get the greatest possible chance of making it a commercial success. Yes, there are many things to think about, but once you have made it off the ground, it will be much easier to establish yourself and create more apps further down the track. What do you think? Are there any other tips that you would add to this list?