As your eCommerce business starts soaring, a strong realization can cross your mind that everything cannot be under your control at the same time. Various sectors need a kind of supervision which demand a unique set of experts. But you just can’t keep on hiring employees in-house for every sector. Obviously, that won’t be feasible for your business which has just started to make profits. The consumer’s demands today are high and mighty and to cater to it can take all your time and energy. That’s when outsourcing comes to your rescue. Outsourcing in eCommerce helps you to deploy the novel services available in the marketplace. These services which are usually provided by world class experts can render a competitive edge to your eCommerce business.
Listed below are the benefits of outsourcing your Information Technology in eCommerce business:
1. Brings Down the Costs
In the IT and business sectors, cost factors into 87% of the outsourcing decisions. Outsourcing of Information Technology services provides cost efficiency and an access to highly skilled programmers and developers. It imparts a flexibility to purchase, you can always scale the services up or down according to your business needs instead of permanently hiring a workforce.
2. Exposure to the Latest Technology
Your eCommerce website should tap the markets, you want to target. Ecommerce outsourcing companies can provide web-designing, software development, management, operation services and other IT solutions. The outsourcing companies are aware of the trends and can optimize it according to your market requirements using the best technology around the world. This can particularly help the small and medium sized e- businesses which usually do not have an access to technologies the flourished businesses are using.
3. A Perfect Application and Website
An efficient outsourcing company can create a utopian online platform for your eCommerce business. The importance of a good web-design can be deduced from the fact that 38% of people leave a website if they find the layout unattractive. Outsourcing companies can provide you custom designed website and application, an easy navigation and location of products, mobile and tablet optimized design, help you to easily manage the content, products and orders. A recent study shows that 60% of European companies are reaping the benefits of outsourcing their Information Technology.
4. Engaging Marketing Strategies
The savviest organisations adopt the strategies which can help them improve the performance of their business. Using a technology like Predictive Analytics can help your eCommerce business in proliferation of its sales, make you understand the competitiveness in market and give a customized experienced to the customers. Trends like – which product is selling and giving huge profit, which product needs to be discontinued, at what place its demand is most, at what time of the month or season it is usually bought, what kind of people are purchasing it, etc can be determined using this technology. Thus, sellers can anticipate demand in advance, reducing the chances of losing prospects to competitors due to a shortage of supply.
5. The Security Factor
Data security is one of the major concerns in an eCommerce business. With the colossal amount of personal information at disposal, handling it with paramount security becomes a responsibility. To have a global reach your eCommerce business needs to have payment option which could accept a wide range of currencies and cards. With the more expansion in payment options, you can be subjected to more security threats but outsourcing a secure payment gateway can increase your security and can cater to your customer’s preferred mode of online transaction. Having expert developers also helps to take advantage of custom security patches offered by platforms like Magento
6. Cloud- The New Form of Outsourcing
Cloud computing provides you with infrastructure that is reliable and scalable. Instead of worrying about servers and digital infrastructure, you can directly focus on your core business. The scalability it offers makes it very cost effective and speeds up your business. Outsourcing cloud computing removes the need to recruit IT staff for server management. Since it is scalable, during the season when your site is drawing huge traffic, you can always scale the services according to your necessity.
Outsourcing helps you to focus on your core business and compete with the best global companies. You get an access to quality services, save overheads and can even get a time-zone advantage. The fact that 60% of the total outsourcing market is composed of IT workers clearly points towards its massive demand and popularity . Running an eCommerce business becomes smooth when you outsource, it saves the time you require for your core business and allows you to pay attention to the things which cannot be done without you.
We at NewGenApps are proficient in making websites, apps and chatbots which can highly supplement your eCommerce business. With our expertise in cloud hosting, web designing, store management, cart management and development, security and payment gateways, we provide the latest solutions for your eCommerce business.We excel in technologies like Predictive Analytics, Big Data Analytics, Cloud Computing, AI , etc. If you are willing to reach the maximum potential of your online business, Contact us