Data shows that 89% of consumers see brands that proactively ask for customer feedback in a positive light.
The figure highlights how inviting your customers to leave feedback and welcoming their positive (or negative) comments can go a long way in nurturing customer relationships.
However, it’s not enough to ask for customer feedback and leave them to collect dust.
You need to make the most of your feedback to improve your products, services, and customer experience. It can also inform and shape how you build your marketing strategy.
Jumpstart your efforts to incorporate customer feedback into your marketing strategy with these five tips.
1. Share positive reviews to build trust with prospects
While not all customer feedback is positive, you can highlight those that speak highly of your brand, products, or services.
Share positive customer feedback on your website and social media pages. Doing so shows customers you value their opinion, making them feel appreciated.
Displaying positive comments and testimonials can also serve as reliable recommendations that influence your potential customer’s buying decisions. It can showcase your brand’s credibility, helping you build trust with your prospects.
Make providing feedback quick and fun for your customers, encouraging them to give their two cents.
Leverage feedback emoji systems to use an emoji rating scale instead of the usual one to five or “Very dissatisfied” to “Very satisfied” options.
Emoji Response lets you create and customize feedback forms for your website with emoji widgets.
Image source: emojiresponse.com.
The tool consolidates and analyzes the collected feedback information, showing your total and average ratings and other details.
Image source: emojiresponse.com.
Using emojis offers a non-disruptive and more engaging method than the traditional ways of collecting customer feedback.
2. Refine and personalize your customer communication methods
The more you know about your customers, the better you can personalize your marketing approach.
You’ll understand the kind of language and copy your customers prefer and are most likely to respond to, helping you tailor your communication to connect with them better.
You’ll gain valuable insights to help you develop ads and landing pages tailored to your target audience, including getting ideas on why customers abandon the customer checkout process.
You can promote content, offers, products, and services your specific audience groups want, and need and avoid wasting your efforts and resources.
Additionally, understanding your customers better through feedback data can make it easier to tweak your messaging and branding accordingly.
You can tailor your branding elements to help your prospects connect with your message quickly. It increases the chances of potential customers engaging with your brand and acting on your offers.
Customizing and refining your branding, website, and other design elements can take time and effort.
However, you can always work with professional Miami web design agencies to do the heavy-lifting for you.
3. Create valuable content addressing customer queries
Going over your customer feedback can help you learn your customers’ frequently asked questions and the topics they want to learn more about.
The information can help inform your content strategy, allowing you to address your customers’ burning questions at scale.
For instance, your gathered customer feedback could point out how customers want easier ways to learn more about your new products and features.
One way of addressing this is to create social media content that educates and informs customers about your products and services.
Warby Parker, an online prescription glasses retailer brand, provides a classic example with their Ask Warby Instagram Story.
Image source: instagram.com.
Also, producing content addressing your customers’ questions is an excellent tactic to close the customer feedback loop.
The platform’s Reviews Management feature provides a central space to view and manage reviews across your connected marketing channels, such as Facebook, Google My Business, and Yelp.
Image source: vistasocial.com.
It can streamline your efforts to hear from your customers, address their concerns, and improve the customer experience.
4. Leverage feedback to inform your marketing campaigns
Eliminate the guesswork by using feedback to provide marketing content, messaging, and other initiatives that address your customers’ pain points.
Leveraging feedback to refine your campaigns can also optimize your resources and efforts while increasing your chances of getting your expected results.
While creating and managing your ad and other marketing campaigns can be time-consuming and laborious, you can streamline the process using popular project task management software.
The right tool can help you collaborate with your team more efficiently. You can also manage, prioritize, sort, and even automate critical aspects of your marketing workflows.
Also, weave your customer feedback into your ad campaigns and promotional materials. It’s an excellent way to provide peer assurance and facilitate social proof to help build trust with your prospects.
Take inspiration from Glossier’s Instagram testimonial ad showing a customer’s feedback about bringing back the brand’s specific product.
Image source: wordstream.com.
Incorporate customer feedback into your ads as an engaging way to tell your audiences that you heard them and will address their concern.
Doing so helps you determine whether campaigns and marketing efforts succeed or fail.
5. Uncover trends and patterns
Analyzing your customer feedback helps you discover patterns and trends, such as your buyers’ preferences and what they want from your brand.
Consumer feedback can also give you a good idea about:
- The channels your customers use (and prefer) when researching and leaving feedback.
- The media, formats, and platforms your customers commonly use to consume content online.
- Your customers’ biggest desires and concerns when looking for products you sell.
- The unique jargon, language, and tone your customers use. You can weave this into your marketing content and messaging to make them more relatable.
If you don’t have the in-house expertise, resources, or time to analyze and incorporate customer feedback data into your marketing effectively, work with a reliable digital marketing agency.
You’ll get the quality and professional services you need while making the most of your customer feedback to improve your marketing.
Optimize your marketing with customer feedback
Focus on what your customers need, think, feel, and want to solve instead of using assumptions about them to guide your marketing efforts.
Use customer feedback to give your marketing strategy the focus and information necessary to nail your campaigns and business operations and, in turn, boost your sales.