In terms of convenience, mobile apps are the greatest thing since sliced bread. Users no longer have to go through the winding process of opening a browser, typing the URL, and waiting for the website to load. With a quick tap on your smartphone, you can launch an app in a matter of seconds.
Apps play a versatile role in making selling seamless, promoting products, and ensuring a better customer experience. Moreover, it would be foolish to neglect the fact that over 90 percent of the global internet population uses mobile devices for browsing.
Often websites are not responsive to smaller screens and lead to a frustrating user experience. Apps are much more compatible with handheld devices.
Considering the plethora of advantages, companies are not holding back when it comes to designing apps. And that’s why there are 1.96 million and 2.87 million apps available for download on App Store and Play Store, respectively.
Are you struggling to encourage people to download your app in this crowded market? Here are some proven strategies for marketing your app and boosting downloads.
1. Pay Attention To App Name & Branding
A complicated name can make your app difficult to remember and discover. You should strategically choose a name that suits your brand as well as subtly includes the relevant keyword. Ideally, an app name should be creative yet simple.
Similarly, it’s crucial to pay attention to designing the app’s icon. Since the icon is the first thing a user sees, it should be intriguing.
2. Build an SEO-Optimized Website & Blog
In today’s digital world, a person is likely to search for a product or service online. You can ensure your app is easy to find by linking it to a website or blog. The website or blog should be optimized according to SEO best practices to enhance visibility.
Having an online presence is essential if you don’t want to lose a significant number of your target audience. You can use a blog to share app updates and improvements, tips and how-tos, and other relevant content for your audience.
3. App Store Optimization Is Key
Many developers make the mistake of overlooking AOS. Similar to SEO, you need to focus on App Store Optimization (AOS) to enhance your app’s visibility. AOS involves optimizing various elements such as images, keywords, descriptions, and so on.
Here are a few factors to consider for effective AOS:
- Carefully choose categories that are most relevant to your app. You will miss out on your target audience if you pick the wrong categories.
- When writing the app’s title and description, make sure you include relevant keywords. However, refrain from keyword stuffing.
- Write the description and title in a widely used language in the area where the majority of your target audience is located.
- It would be wise to interact with your users and promptly respond to any issues or queries.
4. Use High-Quality Pictures
Every aspect of the listing on the app store should be well throughout. It is a good idea to add high-quality photos and screenshots of your app to give users a peek into what the app does and how it works. Even before reading the description or reviews, many users go straight to the screenshots. Visuals play an important role in the ultimate decision to download.
5. Create an Informative Video
Not every app is straightforward and easy to figure out. If you have created an app with a niche purpose, make sure you provide enough information so that your audience can easily start using it. Making an explainer video highlighting your application’s key features and benefits will help your audience have a positive experience when getting started with your product.
Remember to add this video to your app store listing as well as social media platforms and website.
6. Advertise on Social Media
Social media platforms have become pivotal in promoting products and services. It’s possible that you may not have the budget or time to design a website right now. But you can still build an online presence for your app with social media.
As we know, there is a wide range of social media platforms such as Instagram, Twitter, Pinterest, Facebook, and so on. Instead of juggling them all, you should focus on the channels most relevant to your industry.
For example, if you are in the B2B industry, LinkedIn is a powerful platform to reach out to a broader audience. Create an authentic business profile and learn how to automate messages on LinkedIn for better engagement.
7. Encourage User Feedback, Ratings & Reviews
Customer reviews are the digital goodwill that can catapult your app to success. Most internet users check out the ratings and reviews before downloading an app. Moreover, constructive feedback can help you make much-needed improvements to your apps.
Therefore, it is imperative to ask users to review your app using in-app messages. That being said, avoid bombarding the users with too many notifications asking for feedback.
8. Collaborate with Micro & Macro Influencers
Influencers are the A-listers of social media marketing. Partnering with influencers to promote your app to their followers is an effective way to increase downloads.
You don’t necessarily need a huge budget for influencer marketing. Micro-influencers with smaller but engaged followers can also skyrocket your downloads.
9. Don’t Underestimate Email Marketing
Email marketing is still one of the most effective and affordable ways to promote your app. That is why it is worth adding a sign-up form on your website to build your email list. However, you won’t get far by casually sending an email once a blue moon.
Keeping your visitors engaged with relevant and high-quality emails is an efficient way to boost downloads. Consistency is key for efficiently converting leads.
10. Generate Media Buzz
You should contact online publications and industry experts to review your app. There is no surety that they will do it, but it is worth the shot. Getting reviewed by a trusted industry voice will generate buzz for your app.
11. Explore Niche Networks for Advertising
If your app isn’t mainstream, you should identify the right channels to advertise it. Rather than wasting time on a platform where chances of success are slim, try advertising on niche ones.
For example, platforms like Reddit and Quora are great for targeting niche communities.
However, you have to be careful about using these platforms. Blatantly promoting instead of adding value to the community can get you banned.
Whether you’re planning to launch an entertainment or eCommerce app, remember that it is a fiercely competitive market. Even a well-designed app offering a brilliant concept can fail without the right promotional tools. Focusing on the marketability of your application from day one will help improve its success and increase downloads. Hopefully, you can achieve that with the tips mentioned above.