Last couple of years seems to be the year in which augmented reality (AR) moves firmly in the mainstream. As the next great technical trend, it has a wider effect on the user experience and on the design of user experience. The good news is that augmented reality has the ability to solve the problems of users who have challenged UX designers for years, such as high interactive cost and less commitment. On the contrary, augmented reality also brings challenges to designers. Here we will see how augmented reality is affecting the UX, and UX designers can withstand the challenge of designing attractive, conversion-friendly and enriched user interfaces.