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How Artificial Intelligence is influencing mobile app technology

Nov 9, 2019 7:45:00 PM

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Topics: Mobile Applications, Mobile App Analytics, Artificial Intelligence, AI, mobile apps, Mobile marketing

Building the right content strategy for your mobile apps

Mar 5, 2019 8:00:00 PM

When you are finished with the development of a mobile application for your business, it's a great opportunity to acquaint the application with the world. But your work does not finish here. The mobile application enters an industry where the distinction between success and failure relies on whether it can emerge from the masses.

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Topics: Mobile Applications, content management, Mobile App Analytics, mobile apps

Which KPIs should you track for your mobile apps?

Dec 10, 2018 8:30:00 PM

In the eternal quest for growth and superiority, you will come over multiple KPIs directed on making your app quicker, better, and powerful. Nowadays, each organization has its specific Key Performance Indicators and target objectives for their business.

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Topics: Mobile Applications, Mobile App Analytics, mobile apps

Smartphone app metrics you should track

Oct 10, 2018 10:00:00 PM

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Topics: smartphone, Mobile App Analytics, App development, mobile apps

7 Mobile App Metrics to Track the Real Profits Made by an App

Dec 2, 2017 4:15:07 AM

Mobile apps and games are an ever-evolving market. With rapid innovations, increasing market penetration and growing usability smartphones have become the center focus of many business initiatives. Due to this popularity, many apps are developed with the aim to monetize this growing smartphone user base. Games and e-commerce, in particular, are designed to leverage these capabilities of mobile apps. But how will you know if you are making money from the app or losing it? It is a possibility that even when you think that your app is giving returns you might be spending a lot more on its maintenance and updates, thus incurring a loss. There are many mobile app metrics that give insights in the KRAs (Key Result Areas) that if managed properly can help you improve the financial prospects of your app. In this blog, we have listed 7 app metrics that you should track to keep a check on your app’s financial position.

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Topics: Mobile Applications, Mobile App Analytics

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