The rapid technological advancements are changing the ways consumers interact with the physical environment. It is taking the consumer experiences to a new different level. More specifically, the debut of augmented reality, virtual reality, and mixed reality technologies are playing a key role in providing smoother integration between virtual and physical objects. These technologies are fostering an environment where virtual and physical elements are combined to provide a highly interactive landscape. These reality and virtuality technologies can significantly influence consumer experiences. They can affect the behavioral, emotional, sensorial, and social responses of consumers towards a particular brand. They are likely to provide enhanced experiences throughout the entire customer journey. Considering the fast technology evolution, it is quite difficult to claim certainty about a particular technology that will change the world. However, the combined effect of these technologies can bring appreciable reformations. Altogether, they can change the world.