The rapidly changing business environment calls for all the companies to take necessary action to streamline and expedite their operations. This is because operational efficiency is the need of the hour to reap the benefits of profitability. Amidst all this, technology is also changing at a fast pace and it is best for the businesses to leverage technology in order to attain the benefits they seek. Increasing number of firms are making use of applications to do so. Some of them rely upon ready made applications while some tend to make use of custom made ones.