Web is a beautifully designed place for many of us that comes with appealing colors, images, videos and lots of information. Websites are its interactive industry mirror. We are all aware of the fact that technology is rapidly changing and the web dominates the world. Web design refers to website design, which is shown on the internet. It usually refers to aspects of website development to the user experience rather than to software development. Web design used to focus on designing desktop browser websites; however, since the mid-2010s, design has become ever more important for mobile and tablet browsers.
The website design decides everything about the website including the text, the way it looks and how it functions. This brings them a first experience of your company as your client views your website. They will be evaluating your company in seconds. You want to make a positive impact on your viewers in these first few seconds. If your website appears unattractive or obsolete, your audience will have an immediate negative opinion of your company. They will not appeal to your website, which will deter them from your page. You will miss leads because they will leave your page for a competitor’s page.
Web development is the software or programming that makes the use of the website, according to the owner’s needs. This also covers the non-design element of website construction, which involves coding and writing markups. Internet architecture ranges from the production of plain text websites to sophisticated internet-based applications, social network software, and apps for the electronic industry.
Importance of web development and design
More user traffic and brand development
More than half the traffic to top websites in the United States came from mobile devices throughout 2015. Therefore, it is important for companies to have websites that can be properly rendered like mobile devices on the small screen, which means it should be mobile-friendly. Most experienced website designers like those on this list recommend having a separate edition of their website for mobile users because of this providing great visibility at reduced development costs.
Low cost and maintenance
Considerably, it takes less time to create one accessible website than to do a stand-alone or qualified website design device. Therefore, since time is money, responsive design costs of course less than the alternatives. For a particular business, designing two different websites would cost much more than building a website that the creator responsively constructs.
Website needs additional support and monitoring to have a dedicated mobile site. Unlike that, the process of developing a website utilizing uniform approach guarantees optimum appearance on each screen. Less time spent marinating the website also frees time focusing on more important things.
Provides the customer service picture
Customers will decide how you are going to treat them by gazing at your page. The concept offers them with feedback on how you see the audience. If you do not put any effort into creating your platform, the audience knows you are not going to make any effort to help them out. Your website is like an agency of customer service. If your website is vibrant, sleek and welcoming, it will help the viewer’s feel more welcome on your website. You will give the impression that you are open to new people visiting your website, and welcome them.
On the other hand, an outdated and unattractive location makes your business look cold and aloof.
Trends in web development and design
Each year the world in which web developers find themselves is influenced by new trends and technology. Another year is characterized by static websites, another year is defined by smartphone accessibility, and yet another by chatbots. Over the years, the marketplace has seen new trends and technologies emerge. To remain ahead of the competition, organizations need to focus on increasing patterns, strategies and solutions to custom web creation.
Likewise, when developing an enterprise-grade website, web developers will inevitably need to keep in mind the ongoing trends.
1. Modular design
Design is getting increasingly automated. Though, that doesn’t mean web designers are getting out of date. Algorithms will allow us to free up some of our time, so we can focus more on creative thinking. Modular design allows developers to reuse elements and parts to build a web page, instead of using a rigid prototype to construct a web page. The modular design is a step up from the models, visually. Developers can use it to create content blocks that are a powerful way of displaying information.
However, creating a web page with a modular design is like building a Lego set.
2. Chatbots and Artificial Intelligence
AI imitates human intelligence and improves the cognitive functions of a system, such as thinking, data collection / analysis, and integration of multitasking. As with chatbots, we should foresee AI technologies to become more widespread by 2020. Chatbots effectively address customer support needs and you can rely on 24/7 assistance bots. Through managing order background and customer service questions, they are an efficient way to strengthen the partnership with your customer base.
Chatbots are also taking on new leads and can help establish credibility for the company by keeping consumers first. Enterprises can save a lot of money by using bots instead of humans
3. Voice over user interface
It is an alternative emerging trend that makes use of voice and sound design rather than just a strong visual background. It is one of the effective trends in web design and development as it urges people to stay and listen, and the longer people stay on the site, the greater the likelihood that they will find things that might interest them. Voice search is a phenomenon, which breaks everywhere in, search engines. And technologies such as Siri on iOS, on Android Google’s Google Assistant, and Alexa and Amazon’s Echo are not only how popular voice search is, it’s making the function more accessible for users.
Cyber threats, computer manipulation and identity stealing are awful challenges hidden in the deepest shadow of scientific progress and technological advancement. That is no difference this year. Cybersecurity, or information security, is a framework of data safety against hacking, obstruction of operation or misdirection. Cyber criminals and intruders will continue to look for loopholes and casualties. Keep in mind that, when preserving their confidential information, files, and repositories, organizations must improve their security system.
5. Push notifications
It is an effective way to get the viewer’s attention, and although most of the time it might get disregarded, it pays off the moment it catches the eye. This is precisely where efficient web design comes into play and, through quick information; it can even provide us all with a win – win situation. Customers today are interacting with products across more touch points than ever before. By exploiting the opportunities of online marketing, blogs and mobile apps that have push alerts touch a wider public.
Push notifications are one of the most powerful visitor solutions, having the potential to transform the effectiveness of remarketing based on the timeliness, relevance and accuracy of the notifications.
All of these trends will continue to rise in 2020, especially cases involving use of AI and blockchain. Hopefully next year will be another exciting time in the custom web development world with new technologies. Since more than half of business owners expect to develop their website that is not unlikely to be the case with your own firm. To keep up with this, you need to learn the patterns and innovations in web development that will influence 2020.