Augmented reality refers to superimposing virtual media on top of real-world objects. This done by using the phone camera to capture real-world objects and mobile screen to showcase virtual objects on top of the image obtained. Over a period, this technology has become a lot more sophisticated and advanced. There are many applications of augmented reality from retail to advertising to education. This year Apple and Google both came up with their individual open source frameworks to empower augmented reality development. The recent developments and traction gained by the rivalry between the two tech giants has given great momentum to augmented reality development. Let’s see how it can be used and what are the major tools for augmented reality development.

Inbound marketing is the new buzzword in town. It has become so trending that many executives have started to believe that outbound is dead. Inbound marketing basically means attracting potential customers to the website and then engaging with them using multiple channels to bring conversions. On the contrary, outbound aims at targeting people which are likely to be customers and broadcasting them company’s services and solutions. Thus, outbound marketing is also known as direct marketing. Due to a tremendous buzz around inbound marketing, many entrepreneurs are now ditching the direct marketing process altogether. Startups are even refraining from trying it in the first place. The truth is - outbound is still relevant.

We have always tried to make computers faster and smarter than the previously were. From tabulation in the 1900s to programmatic computing in 1950s we have dramatically evolved computing. And now we have moved to the next stage of computing. In this stage, we aim to make computers a lot more intelligent and agile. Now the target is to make computer artificially intelligent. This means a computer will learn by itself and become as intelligent as human or even more than that. To make this feasible, researchers have developed a new type approach to programming called cognitive computing.

Cloud computing is the use of remote computing technology for scalable use over the internet. Mobile cloud computing (MCC) is the technique which leverages this cloud computing in mobile apps. There are many restrictions to increase the computational capacity of mobile phones. They need to be optimized for battery, size, and weight. Amidst all these limitations it becomes very complicated to create highly functional apps. While creating an app the last thing you want is to make an app that is too heavy to operate on any mobile device. This is where mobile cloud computing (MCC) comes in handy. MCC model uses cloud computing to carry out resource intensive tasks over the internet thereby providing greater scope of functionality with minimal pressure on mobile resources.

The blockchain is a digital ledger of transactions that records all the exchanges of cryptocurrencies in a decentralized manner. Blockchain allows the digital information to be distributed over a network without the need of any centralized mechanism. This technology was devised by a person or a group of people known by the pseudonym, Satoshi Nakamoto. Originally created to empower the cryptocurrency, Bitcoin, this technology has now become a center for innovation. But the meaning of blockchain is still not clear to every person. Here we will discuss the meaning of blockchain and the ways to leverage it.