Leverage Predictive Analytics to SIMPLIFY your way to actionable insights, ACCELERATE decision and DELIVER sustainable business outcomes
In today’s technology centric world, technological advancement has made possible progression of Data Analytics from traditional BI solutions to predictive and prescriptive analytics solution. Predictive Analytics helps predict future probabilities and trends and faster decision making. It is the most sought technique by the enterprises to recognize the “new value” locked within their existing data by predicting insights, future trends and arrive on better decisions to accelerate business growth.
Gartner describes Predictive Analytics as any approach to data mining with four attributes:
Predictive Analytics uses a variety of techniques to develop predictive models and help predicting insights and patterns. Leveraging these insights, enterprises are able to better understand their users and drive strategic decision to create unique, personalized and innovative customer experience throughout the customer life cycle.
- An emphasis on prediction (rather than description, classification or clustering)
- Rapid analysis measured in hours or days (rather than stereotypical months of traditional data mining)
- An emphasis on the business relevance of the resulting insights (no ivory tower analyses)
- An (increasing) emphasis on ease of use, thus making tools accessible to business users