The continuous explosion of mobile devices in today’s market has changed the conventions of doing business. Mobility is Having a game changing impact on Consumer Goods Companies too. As mobility and data drive big change on the consumer side, CG companies are being forced to respond by adjusting business processes and creating new ones.
Mobility and related devices are enabling consumer access to decision data at unprecedented levels in “real time”, forcing a major shift in the way CG companies are designing, building, stocking, distributing, and marketing products. FMCG help to streamline the process of selling and purchasing, as a result, ensuring the smooth functioning of the overall operations.